marketing manager

• Develop and implement annual and quarterly marketing plans aligned with company goals.
• Conduct SWOT and market analysis to identify growth opportunities and emerging market trends.
• Manage the marketing budget and ensure effective ROI across campaigns and channels.
• Plan, execute, and optimize campaigns across Google Ads, LinkedIn, Meta, and email marketing platforms.
• Manage SEO and SEM efforts to improve website traffic and lead conversions.
• Oversee website content updates, landing pages, and digital catalogs.
• Track, measure, and report campaign performance using tools like Google Analytics, HubSpot, or similar
• Create compelling marketing content (brochures, blog posts, case studies, videos, and safety guides).
• Oversee the development of product datasheets, safety infographics, and training materials.
• Maintain consistent branding across print, digital, uniforms, fleet branding, and signage.
• Collaborate with designers, photographers, and video teams for promotional content.
• Work closely with the sales team to develop proposals, presentations, and client pitch materials.
• Develop lead-nurture campaigns and CRM workflows to support conversion.
• Assist with sales enablement tools, including presentations, demos, and service portfolios.
• Plan and execute participation in fire safety expos, industrial trade fairs, and community safety events.
• Coordinate seminars, client workshops, and training sessions on fire safety awareness.

• Build partnerships with facility managers, safety officers, and industry associations.

• Manage PR activities, press releases, and media coverage related to company achievements.

• Handle social media presence with regular updates, engagement, and crisis management.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4–7 years of marketing experience, ideally in industrial safety, fire protection, construction, or facilities management.
• Proven experience in digital marketing, B2B marketing, and lead generation.
• Familiarity with NFPA standards, ISO compliance, or fire safety certifications (preferred but not required).
• Proficiency with CRM and marketing tools (HubSpot, Zoho, Mailchimp, Canva, WordPress, Google Analytics, etc.).
• Excellent project management and multitasking abilities.
• Strong writing, presentation, and communication skills.
• Creative mindset with analytical thinking and a passion for safety.