Programmatic AdTech Specialist

Zigzag is looking for a Programmatic AdTech Specialist to join our team

About the Role

As our go-anywhere AdTech Specialist, you'll own the full lifecycle of the client's curated-audience campaigns—from decoding client briefs into live PMP deals to mastering every layer of the tech stack (tags, pixels, SSP/DSP integrations) and continually fine-tuning performance to hit both KPIs and margin targets. Your deep expertise in leading SSPs and DSPs, combined with a big-picture understanding of the ever-evolving programmatic ecosystem, will ensure each activation launches smoothly, scales efficiently, and delivers standout results.

Key Responsibilities

• • Deal Setup & Audience Build
• Build audience segments in ONE (our AI platform) based on client specifications
• Generate and name PMP Deal IDs automatically

• Curate inventory packages aligned to target segments

• Technical Configuration & QA

• Implement and verify ad tags, pixels, and tracking URLs across platforms

• Execute campaign QA checklists and secure internal sign-off

• Platform Deployment & Troubleshooting (SSP/DSP)

• Configure, test, and troubleshoot SSP integrations and inventory feeds
• Deploy deals into DSP seats and monitor for setup errors

• Troubleshoot integration issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)

• Performance Monitoring & Optimization

• Monitor live campaign metrics daily and produce performance reports

Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly

• Margin Management

• Track campaign margin versus target and propose optimizations to protect profitability

• Client Escalations & Support

• Serve as first-line technical support for delivery issues, escalating complex cases to Engineering

• Continuous Improvement & Knowledge Sharing

• Research, document, and publish new curation and optimization techniques into the TAM Handbook
• Share best practices and train peers on emerging programmatic technologies

What You Bring

• At least 5+ years of hands-on Technical Account Management or Programmatic Trading experience
• Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
• Proficiency in ad tags, pixels, tracking URLs, bid strategies, and campaign QA processes
• Strong troubleshooting skills across the full programmatic ecosystem
• Commercial acumen—balancing performance optimization with margin protection
• Excellent communication—able to translate technical concepts for clients and cross-functional teams

Attitude & Character Profile

• Passionate About Programmatic: You live and breathe programmatic media and love the craft.
• Marginal Gains Mindset: Constantly hunting small performance uplifts to drive overall campaign success.
• Pride in Craftsmanship: You take ownership of your work and hold yourself to high standards.
• Career-Driven: You see TAM as your long-term vocation and are committed to continual growth.
• Curious Troubleshooter: You take initiative, own issues end-to-end, and solve problems independently.
• Get-Things-Done Mentality: You roll up your sleeves and drive tasks to completion, no matter the obstacle.
• Experimental Spirit: You're always testing new approaches and iterating based on real-world results.

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Work from home

Application Question(s):

• How long is your experience in leading Programmatic/Ad Ops Manager?
• How long is your experience in Ad Ops/Programmatic Trading?
• What demand-side platforms are you confident in using?
• Are you amenable to working in any assigned time zones (LATAM, MENA, SEA, AU?
• How soon can you start?
• How much is your expected package?

Work Location: Remote