Growth Marketing Manager for Funds

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

You will be responsible for the following:

The Growth Marketing Manager for Funds & GCash Pera Outlet will lead the exciting task of :

GCash Pera Outlet (GPO) – Provide small business owners an opportunity to augment their income by becoming a GCash Pera Outlet and offer GCash digital finance services to users and non-users of GCash

• Consumer: Get GCash users to fund their GCash wallets or seek Customer Service support and non-GCash users to transact in GCash Pera Outlet for their pabayad needs (Bills and Load) and eventually, other financial products

• Business: Onboarding and activation of NMSMEs (Nano, Micro, Small, Medium Enterprises) to become a GCash Pera Outlet Cash-in and Pabayad in communities

• Fund Transfers – The aim is to increase fund-in and wallet balance to fuel usage of overall GCash by educating on the best value, ease, and security of different fund flow products

• [Online] Express Send: Free, instant sending and receiving money for GCash to GCash

• [Online] Fund-in: Fund-in via In-app Debit Pull from bank accounts or via Bank Apps to GCash

• [Online] Bank Transfers: Transfers from GCash Wallet to other banks and e-wallets from which GCash earns a cash-out fee per transaction

• [Online] Disbursements: Get GCash users who receive funds from employers or government institutions in their GCash wallet to use GCash services more instead of cashing-out

• [Offline] CICO: Cash-in and Cash-out of GCash wallets via partners with physical branches, like 7-Eleven, Palawan Express, Cebuana Lhuillier, etc.

• [Offline] GSukli: Change from cash transactions credited by offline merchants to the GCash wallet instead of disbursing cash/coins

Functional Specifics:

• Targeting the right consumer and user segments, articulating rich consumer insights based on usage drivers, triggers, and pain points

• Crafting Learning Plans and Research Briefs to ensure robust consumer and market understanding

• Working with the Market Research Team for Qual and Quant Studies

• Mining GCash User Analytics and external Market Research to have an intuitive and rich understanding of User Profiles, Behaviors, Drivers, Barriers, and Triggers in order to mine insights for Communications Development and Product Builds

• Collaborate with other Growth Marketing Teams to synchronize plans to grow GCash Use Cases penetration among key consumer segments: Youth, Hustling Mass, Mass Affluent, Travelers

• Calculating the Size of Prize, forecasting the Revenue Plan, building the Financial Business Case using consumer & user analytics, and planning A&P investments to achieve KPIs, while meeting CTR and ROI benchmarks Defining the Proposition and shaping the Marketing Model

• Accountable for Growth Strategy formulation and implementation 

• Collaborating with Masterbrand, Segments, & Portfolio (MSO Segments Marketing Team for GCash Masterbrand comms, campaigns, and programs

• Defining the key channels and executions that will sustain the business and usage, creating repeatable models Planning with the Marketing Communications Group (MCG) to craft the Communications & Campaign Strategy and Go-to-Market (GTM) Plan and launching in-market 

• Managing the GTM / Campaigns / Activities Calendar and aligning the Product Innovation Pipeline to total GCash Calendar Achievement of KPIs, analyzing and optimizing performance drivers, and managing A&P budgets 

• Synergizing Business KPI performance from Product/Finance/Business Analytics with GTM performance from MCG to understand attribution

• Bridging gaps / under-delivery in KPI performance by optimizing drivers & plans

• Managing A&P budgets to ensure investment effectiveness & efficiency as well as timely accruals

• Monitor and optimize marketing campaigns & programs to maximize impact on business results.

Lead teams & nurture talent 

• Collaborate with cross-functional teams, including Product Management, B2B Growth Marketing, Trade Marketing, Finance, MarComm, DX, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, ensuring that they are carrying out their expected roles & responsibilities to achieve KPIs, managing any differences in culture, practices, and preferences 

• Work closely with Go-to-Market Planners as point person in the larger Marketing Communications Group to ensure that communications drive education and conversion and media investments are impactful

• Work closely with Product Management, as General Managers, to ensure that forecasts and plans are aligned and product builds & improvements are supported with Go-to-Market Plans

• Improve Standard Operating Procedures (SOP) and Ways-of-Working (WoW) with the cross-functional team

We are looking for: 

• At least 7 years experience in Brand Marketing and Management

• At least 5 years exposure to and collaboration with Cross-functional Teams: Trade Marketing, Media, Creatives, PR, Social/Digital Marketing, Activations/Events

• At least 2 years experience as a People Manager

• At least 2 years experience in Trade Marketing and specifically, General Trade and Sari-Sari Stores work experience is an edge

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package