Email Content, Marketing

6 days ago

Philippines Unifin Inc Full time ₱300,000 - ₱600,000 per year

About Us

At UNIFIN Inc., we are a leading collection agency dedicated to providing innovative, compliant, and customer-focused debt recovery solutions. Our commitment to leveraging technology sets us apart in the industry.

About the Role

We're looking for a creative and data-driven specialist to lead our email content and campaign strategy. You'll design customer journeys that move recipients from first contact engagement payment resolution, using empathetic and compliant messaging that feels human — never spammy or robotic.

This role blends creative copywriting, behavioral strategy, and performance optimization — perfect for someone who understands how to engage, persuade, and convert through email.

Key Responsibilities
  • Develop tone-based messaging (empathetic, firm, reminder, reactivation, apology, etc.) based on customer profile and account status.
  • Write multi-stage email sequences: initial outreach, reminders, final notices, confirmations, and post-payment follow-ups.
  • Build automated email funnels and drip campaigns mapped to each stage of the customer lifecycle.
  • Segment audiences by behavior, payment history, and account age; personalize content using dynamic variables.
  • Launch and optimize campaigns on platforms such as MailWiz, SendGrid, Mailgun, , Klaviyo, or HubSpot.
  • Run A/B tests and analyze engagement metrics (opens, clicks, payments) to refine messaging and timing.
  • Ensure compliance with FDCPA, Reg F, and CAN-SPAM; coordinate cadence and deliverability with technical teams.
Qualifications
  • 4+ years in email marketing, lifecycle automation, or outbound engagement.
  • Strong copywriting skills with tone control for sensitive or regulated communications.
  • Experience designing behavioral journeys and automated campaigns.
  • Data-driven mindset with hands-on experience using at least one major email platform.
  • Background in finance, collections, retention, or subscription-based engagement is a plus.

When you join UNIFIN, you do more than joining a company. You become part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.

Do you think you fit all of this? Click the apply button now

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