Campaign Associate

Summary:

Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Responsible for developing strategic email campaigns, managing end-to-end campaign execution, and ensuring precise activation of lifecycle campaigns. This role involves crafting standardized emails, conducting rigorous quality checks, and generating insightful post-campaign reports. The associate will manage campaign calendars, contribute to team initiatives, and maintain high standards of quality and consistency.

Accountabilities:

• Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.
• Develop templates and content based on lifecycle stages. A/B test content to optimize future campaigns.
• Design and implement email campaigns in Eloqua using approved templates and content.
• Build campaign canvases and ensure timely activation of campaigns.
• Follow an email plan of activity across your events, ensuring materials are created and delivered on time and to expectations.
• Ensure that all email tracking links are in place, and correct naming conventions are being used.
• Confirm correct privacy/unsubscribe information is utilized based on the type of communication.
• Provide recommendations to the marketing team, to ensure that best practices in email deliverability, readability, and design are applied. Perform A/B tests on email campaigns.
• Actively report on campaign performance and inform campaign optimization. Generate and present post-campaign reports, providing insights and recommendations.
• Participate in ongoing meetings around campaign planning and development.

Qualifications:

• Bachelor's degree holder.
• Stakeholder and Project Management: Proven skills in managing stakeholders and projects effectively.
• Professional Experience: 1-2 years in digital and campaign management; proficiency in HTML/CSS is a plus.
• Customer Lifecycle Expertise: Strong understanding of customer lifecycle management.
• Marketing Planning: Experience in developing marketing plans or email communication calendars is beneficial.
• Agility and Adaptability: Demonstrated ability to adapt to process improvements and structural changes.
• Process Improvement Initiation: Proactive in identifying and initiating enhancements to current processes.
• Marketing Automation Passion: Deep interest in project development and marketing automation.
• Collaborative Team Player: Friendly demeanor and ability to work well within a team.
• Communication Excellence: Superior organizational, written, and oral communication skills.
• Detail-Oriented: Exceptional attention to detail and self-directed work ethic.
• Shift Flexibility: Willingness to work flexible shifts as required by business needs.

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