Senior Brand Manager

15 hours ago

Makati City, National Capital Region, Philippines Kranis B.V. Full time
Senior Brand Manager (E-Commerce / D2C)

Location: Makati City, Metro Manila, Philippines

Employment Type: Full-time, Onsite

Company: Kranis B.V.

About the Role

Kranis B.V. is looking for an experienced Senior Brand Manager (E-Commerce) to take full ownership of our D2C brand operations. This role is highly strategic and hands-on, with full responsibility for managing and scaling our e-commerce brands across all brand-related functions excluding marketplace/platform operations.

You will be responsible for driving brand growth for two of our D2C brands—Minismus and Matakumi—with a strong focus on Shopify performance, pricing strategy, merchandising, conversion rate optimization, SEO, paid media, and brand presence across digital channels.

This is a senior role requiring proven experience managing high-revenue D2C brands or equivalent agency-level expertise.

Key Responsibilities
  • Own and manage the overall brand strategy for Kranis B.V.'s D2C brands

  • Lead all e-commerce brand initiatives across Shopify stores, including:

  • Pricing strategy and merchandising

  • Conversion Rate Optimization (CVR)
  • SEO optimization and website performance
  • Oversee and optimize paid media efforts, including Facebook Ads and Google Ads
  • Manage and align social media presence with brand strategy
  • Analyze performance data across e-commerce, marketing, and brand channels to drive growth and profitability
  • Collaborate with internal teams and external partners to ensure consistent brand execution
  • Continuously identify opportunities to improve brand positioning, customer experience, and revenue performance
Requirements

  • 5+ consecutive years of experience managing a D2C brand (Shopify-based) with:

  • 10M+ annual revenue, OR

  • 5+ consecutive years working in an agency managing D2C brands at this level
  • Strong, hands-on experience with Shopify

  • Proven expertise in:

  • D2C e-commerce strategy

  • Pricing and merchandising
  • CVR and SEO optimization
  • Paid advertising (Meta & Google)
  • Highly analytical, data-driven, and commercially minded
  • Strong leadership, ownership mindset, and ability to manage multiple brand functions
  • Excellent communication and stakeholder management skills
What We Offer
  • Competitive salary package
  • Full-time, stable role with long-term growth opportunities
  • Collaborative and performance-driven work environment
  • Opportunity to take full ownership of established and growing D2C brands

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