Digital Marketing Associate

LEVEL: Entry Level, Full-Time

SET-UP: Monday – Friday, 8:00 am – 6:30 pm

Hybrid upon regularization

About the Job:

The Digital Marketing Associate is responsible for managing Costal's digital presence and performance across all online channels.

This role is the driving force behind the brand's Integrated Sales and Marketing Activation in the digital space, focusing on creating compelling content, engaging the online community, and driving measurable results.

The Associate plays a critical role in gathering online Market and Business Intelligence and ensuring the digital execution aligns with the core Brand Strategy.

Key Result Areas:

1. Social Media Management

2. Plan, schedule, and publish daily content across all mandated social media platforms (e.g. Facebook, Instagram, TikTok)

3. Monitor social channel performance and optimize posting strategies based on engagement and reach metrics

4. Stay up-to-date with platform algorithm changes and emerging social media trends

5. Content Marketing

6. Develop, write, produce engaging, high-quality content (captions, short-form videos, blogs) that adheres to the Brand Strategy and voice

7. Coordinate with third-party graphic designers and videographers to generate necessary digital content

8. Ensure all digital assets are properly filled and managed under Asset Management systems

9. Overall Digital Performance

10. Analyze key digital metrics and provide actionable recommendations for improvement

11. Contribute to the regular performance reports, translating data into clear, strategic insights for Market and Business Intelligence

12. Assist in tracking digital marketing budget allocated for content boosting and online campaigns

13. Conduct basic keyword research to inform content strategy and optimize website/landing page copy

14. Assist in the creation and optimization of ad copy and visual assets for paid search and social ad campaigns

15. Monitor basic website/landing page health and assist in coordinating with technical teams for the necessary updates

16. Reputation Management / Community Building

17. Actively monitor and respond to comments and reviews across all digital channels in a timely and professional manner

18. Identify potential PR issues or negative trends and escalate them immediately to the Manager

19. Use community feedback to generate insights on customer needs and preferences

Qualifications:

1. Bachelor's degree in Communication Arts, Marketing, Business Administration, Advertising,

or any related field with at least 1 year experience in the marketing field. Fresh graduates are welcome.

1. Proficiency in social media management tools (e.g. META Business Suite, Google MyBusiness, Linktree)

2. High proficiency in creative tools for rapid content creation and editing (e.g. Canva, Lightroom App, IG Edits)

3. Working knowledge of digital analytics tools (e.g. Google Analytics, social media analytics)

4. Strong written and verbal communication skills

5. Superior organization, effective time management, and data-driven planning abilities

6. Must be intensely customer-centric, highly creative in content development, deeply analytical in performance tracking

7. Strong market awareness of the digital landscape and quick to adapt with content trends online and platform algorithm changes

8. Up-to-date and quick to adapt with social media and content trends

9. Fashion savvy and brand conscious, with interest in global and local fashion trends and

adept with "Fashion-Speak"

Job Types: Full-time, Permanent, Fresh graduate

Pay: Php22, Php25,000.00 per month

Benefits:

• Additional leave
• Company events
• Employee discount
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Ability to commute/relocate:

• Quezon City: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person