Pay Per Click

2 days ago

Makati City, National Capital Region, Philippines Private Advertiser Full time $60,000 - $80,000 per year

Overview

We are seeking a results-driven PPC Specialist to manage and optimize our clients paid

advertising campaigns across Google Ads, social media platforms, and other digital channels.

The ideal candidate has a strong analytical mindset, excellent attention to detail, and a proven

track record of driving ROI through paid media strategies.

Key Responsibilities

● Develop, execute, and optimize PPC campaigns on Google Ads, Facebook, LinkedIn,

and other platforms.

● Conduct keyword research, competitor analysis, and audience segmentation to

maximize ad performance.

● Monitor daily campaign performance, adjusting bids, targeting, and creatives for

efficiency.

● Create compelling ad copy and collaborate with the creative team on visuals.

● Track KPIs including CTR, CPC, conversions, and ROAS; prepare detailed performance

reports.

● Stay updated on PPC trends, platform updates, and emerging ad formats.

● Test and refine landing pages to improve Quality Score and conversion rates.

● Manage budgets effectively to ensure maximum ROI while maintaining cost-efficiency.

Qualifications

● Bachelor's degree in Marketing, Business, or related field.

● 2+ years of experience managing PPC campaigns.

● Strong knowledge of Google Ads, Google Analytics, Facebook Ads Manager, and other

paid platforms.

● Proficiency in keyword tools, A/B testing, and reporting dashboards.

● Excellent analytical, communication, and project management skills.

● Google Ads and/or Meta Ads certification is a plus.

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