Marketing Manager

2 days ago

Work from Home, Philippines Tippler Full time ₱1,200,000 - ₱3,600,000 per year

We are looking for a Marketing Manager who can bring Tippler to life for both users and merchant partners. Someone who is strategic, creative, and excited to grow a brand from the ground up.

Key Responsibilities

  • Lead marketing strategy and execution across both B2C (users) and B2B (merchant partners), tailored for each growth stage.
  • Plan and implement campaigns across digital, social, email, and on-ground channels to drive app downloads, engagement, and brand awareness.
  • Identify brand opportunities such as collaborations, seasonal trends, events, or partnerships that can boost Tippler's presence.
  • Help build the brand's social media presence by guiding creatives with the content calendar and ensuring consistent brand voice and storytelling.
  • Plan, execute, and optimize paid ads (Meta, Google, TikTok, etc.) with a focus on performance and ROI.
  • Help oversee influencer and KOL partnerships to drive buzz and authentic engagement.
  • Collaborate with the product and sales teams to align campaigns with user experience, merchant goals, and overall business objectives.
  • Support promotions and on-ground activations such as brand booths, event tie-ups, and merchant campaigns.
  • Manage email marketing workflows, including automations, newsletters, and lead nurturing.
  • Analyze and report on campaign performance, user behavior, and key marketing metrics providing insights and recommendations.
  • Stay updated on market trends and competitor activities to keep Tippler's marketing fresh, relevant, and impactful.

Ideal Candidate

  • 4+ years of experience in marketing, ideally within SaaS, F&B, lifestyle, or startup environments.
  • Strong understanding of digital marketing, analytics, and growth strategies.
  • Excellent communication, collaboration, and presentation skills.
  • Creative yet data-driven. Comfortable with both storytelling and performance metrics.
  • Highly organized, independent, and goal-oriented.
  • Bonus: You love discovering new bars, events, and social experiences and have a natural feel for what makes nightlife fun and marketable.

About the Company

Tippler a nightlife companion app, helping people discover the best drink spots, deals, and events. It aims to help users connect with Metro Manila's vibrant bar scene.

Job Type: Full-time

Benefits:

  • Flexible schedule
  • Opportunities for promotion
  • Work from home

Work Location: Remote

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