Head, Institutional Brand Marketing

2 hours ago

Makati City, National Capital Region, Philippines Metrobank Full time ₱1,500,000 - ₱3,000,000 per year

Job Summary

Responsible for developing and executing the overall brand strategy and operations. The role drives brand affinity and business growth while ensuring sustainability, integrity, and alignment with the organization's vision.

Specific Duties & Responsibilities

  • Formulates and implements the overall brand strategy and growth plan.
  • Supports the Chief Marketing Officer in long-term planning and strategic initiatives.
  • Champions brand consistency and customer-centric practices across all touchpoints.
  • Leads initiatives to strengthen brand promise and value proposition.
  • Enhances brand experience across both offline and digital platforms.
  • Identifies opportunities for improvement based on consumer insights and market trends.
  • Oversees brand visibility and experience within branches, ensuring alignment with marketing objectives.
  • Ensures marketing campaigns are clearly communicated and effectively executed at branch level.
  • Performs other related tasks and special assignments as required by the team.

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