Medical Marketing Manager

2 weeks ago

Makati City, National Capital Region, Philippines Advanced Nutritional Technologies (ANTECH), Inc. Full time ₱1,800,000 - ₱2,500,000 per year

We are looking for a
Medical Marketing Manager
who will take the lead in
brand strategy and execution
for our marketing and nutrition portfolio. This role is equivalent to a
Brand Manager
and will be responsible for shaping market positioning, strengthening brand equity, and driving business growth through impactful medical marketing campaigns.

You will work closely with cross-functional teams—including Sales, Trade, Digital, Learning & Development, and Medical Sales—to ensure our brands are effectively differentiated, relevant to healthcare professionals (HCPs), and trusted by consumers.

Key Responsibilities

  • Develop and execute
    brand strategies
    to drive awareness, preference, and loyalty within the medical community and consumer markets.
  • Lead
    end-to-end campaign development
    : concept, messaging, content, activation, and measurement.
  • Oversee
    product launches, rebranding, and lifecycle management
    for assigned brands.
  • Drive
    evidence-based marketing
    by leveraging insights from doctors, nutrition advisors, and market research.
  • Directly manage the Integrated Marketing Specialist
    , ensuring alignment with brand objectives.
  • Work closely with the
    Learning & Development Specialist
    to design and deliver product knowledge programs.
  • Provide
    educational materials, clinical studies, and product information
    to support HCPs and the field force, strictly in line with the
    Milk Code
    and industry regulations.
  • Partner with Trade Marketing to ensure brand visibility and consistent in-store presence.
  • Monitor market trends, competitor activities, and HCP feedback to refine brand strategies.
  • Manage brand budget, agency partners, and ensure ROI on marketing activities.
  • Uphold regulatory compliance and ethical promotion standards in all marketing initiatives.

Qualifications

  • Bachelor's degree in
    Marketing, Business, Nutrition, or Life Sciences
    (MBA is an advantage).
  • Minimum
    5–7 years of experience
    in Brand Management, preferably in
    pharmaceutical, healthcare, or nutrition industries
    .
  • Proven track record in
    branding, product positioning, and market expansion
    .
  • Strong understanding of
    HCP engagement
    and the medical field.
  • Experience in
    team management
    or supervisory roles.
  • Exceptional communication, strategic thinking, and project management skills.
  • Ability to lead cross-functional teams and influence without direct authority.

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