media buyer

The Media Buyer is responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms, such as Facebook, Google, TikTok, and other digital ad networks. This role requires a strong analytical mindset, exceptional strategic planning skills, and the ability to manage significant ad budgets efficiently.

The ideal candidate is data-driven, performance-oriented, and capable of making high-impact decisions in a fast-paced onsite environment. The Media Buyer works closely with creatives, marketing strategists, and clients to ensure campaigns deliver strong ROI and meet business objectives.

KEY RESPONSIBILITIES

1. Campaign Planning & Strategy

• Develop effective media buying strategies aligned with client goals
• Conduct audience and competitor research to identify targeting opportunities
• Allocate budgets strategically based on campaign stages (testing, scaling, retargeting)
• Select relevant platforms (FB, Google, TikTok, etc.) depending on campaign objectives

2. Campaign Execution

• Set up campaigns inside different ad platforms (Facebook Ads Manager, Google Ads, TikTok Ads)
• Configure ad sets/ad groups including targeting, placements, bidding, and budgets
• Implement retargeting, lookalike audiences, custom audiences, and segmented strategies
• Coordinate with creative teams to ensure ad assets match campaign goals

3. Optimization & Scaling

• Monitor campaign performance daily and adjust based on data and KPIs
• Optimize ads for better CTR, CPC, CPM, CPA, and ROAS
• Scale winning campaigns while controlling spend efficiently
• Pause or replace low-performing campaigns to maintain strong account health

4. Data Analysis & Reporting

• Prepare detailed performance reports (daily, weekly, monthly)
• Interpret metrics and recommend improvements
• Identify patterns and trends from campaign data
• Present insights to clients or management with clear explanations

5. Collaboration & Communication

• Work onsite with creative teams for ad concepts and direction
• Communicate campaign needs, requests, and performance updates
• Coordinate with designers, videographers, and copywriters for asset creation
• Work closely with the marketing team for overall strategy alignment

6. Compliance & Troubleshooting

• Ensure all ads adhere to platform policies
• Address ad disapprovals, restrictions, and account issues promptly
• Stay updated with platform changes and algorithm updates

QUALIFICATIONS

(Aligned with the previously created qualification list)

Technical Skills

• Strong background in paid advertising (FB, Google, TikTok, etc.)
• Ability to manage high-budget ad spend
• Deep understanding of ad performance metrics and analytics
• Experience in scaling campaigns and improving ROAS
• Familiarity with dashboards, trackers, spreadsheets, and reporting tools
• Knowledge of A/B testing, attribution, and funnel optimization

Soft Skills

• Must be willing to work onsite
• Strong decision-making and analytical skills
• Excellent communication and team collaboration
• Strategic thinker with a performance-driven mindset
• Ability to work in fast-paced, high-pressure environments

Schedule

• Onsite schedule (adjust based on your company working hours)
• Must be flexible depending on campaign launches, client meetings, and reporting deadlines

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