Brand Officer

5 days ago

Taguig, National Capital Region, Philippines St. Luke's Medical Center Full time $104,000 - $130,878 per year

The Brand Officer shall be responsible for the success of brands or products. He or she overall plans, develops and directs marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Officer focuses on developing a brand's profit and loss performance, image and positioning compared to competitors

KEY FUNCTION(S) :

  • Analyzes how our brand is positioned in the market and crystalize targeted consumers insights.
  • Takes brand ownership and provide the vision, mission, goals and strategies to match up to.
  • Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Leads creative development and create motivating stimulus to get targeted population to "take action".
  • Establishes performance specifications, cost and price parameters, market applications and sales estimates.
  • Measures and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Monitors market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Oversees marketing and advertising activities to ensure consistency with product line strategy
  • Anticipates bottlenecks.
  • Brainstorms new and innovative growth strategies.
  • Aligns the organization around the brand's direction, choices and tactics.
  • Assists with product development, pricing and new product launches as well as developing new business opportunities.
  • Creates and manages promotional collateral to establish and maintain product branding
  • Manages the budget for advertising and promotional items.
  • Analysis of sales forecasts and relevant financials and reporting on product sales.

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