Brand Officer

1 week ago

Taguig, National Capital Region, Philippines St. Luke's Medical Center Full time ₱1,200,000 - ₱2,400,000 per year

The Brand Officer shall be responsible for the success of brands or products. He or she overall plans, develops and directs marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Officer focuses on developing a brand's profit and loss performance, image and positioning compared to competitors

KEY FUNCTION(S) :

  • Analyzes how our brand is positioned in the market and crystalize targeted consumers insights.
  • Takes brand ownership and provide the vision, mission, goals and strategies to match up to.
  • Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Leads creative development and create motivating stimulus to get targeted population to "take action".
  • Establishes performance specifications, cost and price parameters, market applications and sales estimates.
  • Measures and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Monitors market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Oversees marketing and advertising activities to ensure consistency with product line strategy
  • Anticipates bottlenecks.
  • Brainstorms new and innovative growth strategies.
  • Aligns the organization around the brand's direction, choices and tactics.
  • Assists with product development, pricing and new product launches as well as developing new business opportunities.
  • Creates and manages promotional collateral to establish and maintain product branding
  • Manages the budget for advertising and promotional items.
  • Analysis of sales forecasts and relevant financials and reporting on product sales.

  • brand assistant

    4 days ago

    Taguig, National Capital Region, Philippines Global Quest Consulting Group, Inc. Full time ₱150,000 - ₱250,000 per year

    Date Posted: February 14, 2020Job Location: Taguig BGCJob Description:JOB RESPONSIBILITIES:Help Brand Manager in preparing/accomplishing/routing of brand reports, documents, files (i.e. price memo, trade letter, SAP-PAF, PCF, RFP)Raise PR and FG requestsHelp coordinate with supplier and agency partners on project deliverables; follows up through email, SMS,...

  • Brand Manager

    1 week ago

    Taguig, National Capital Region, Philippines J-K International Language Center Full time ₱65,000 - ₱70,000 per year

    BENEFITS:HMOPaid leave creditsTeam dinnerOut of the country incentivesemployee discount on productsWedding allowance and leavesBirthday allowancecar, meal, phone/load allowanceCompany Profile: An ice cream brand that is known for its affordable price and availability to retail stores nationwide. They are located to different countries in the Southeast...

  • Brand Activation

    1 week ago

    Taguig, National Capital Region, Philippines EastWest Bank Full time ₱300,000 - ₱600,000 per year

    About the Job Location: BGC, Taguig Corporate Title: Junior Officer to Senior Manager Work Arrangement: Hybrid Our Marketing and Cash Management team is looking for experienced professionals to join us in Taguig for the role of Brand Activation & Sponsorships Officer. Your dream. Our focus. East West Banking Corporation (EastWest) is one of the...

  • Assistant Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines Perfetti Van Melle Full time ₱600,000 - ₱800,000 per year

    WHAT YOU WILL DO The role will be responsible to support the development and execution of brand strategies across key product lines. This is ideal for someone with at least 3 years of marketing experience in the FMCG sector who is eager to grow their career in brand management.Responsibilities:Assist in the development and execution of brand plans to drive...

  • Assistant Brand Manager

    4 days ago

    Taguig, National Capital Region, Philippines Perfetti Van Melle Full time ₱600,000 - ₱800,000 per year

    WHAT YOU WILL DOThe role will be responsible to support the development and execution of brand strategies across key product lines. This is ideal for someone with at least 3 years of marketing experience in the FMCG sector who is eager to grow their career in brand management.Responsibilities:Assist in the development and execution of brand plans to drive...

  • Product/ Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines Viventis Search Asia Full time $70,000 - $120,000 per year

    Brand ManagerThe key responsibility of a Brand Manager is to build and maintain a strong, positive brandimage, drive brand growth, and ensure that all brand-related activities align with thecompany's overall business goals and strategies.Reports to: Group Brand ManagerDuties and Responsibilities:Marketing Strategy and Execution• Assist in the development...

  • Branding Partnership Specialist

    15 hours ago

    Taguig, National Capital Region, Philippines DigiPlus Interactive Corp. Full time ₱900,000 - ₱1,200,000 per year

    About DigiPlus Interactive Corp.DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit: Main Duties and...

  • Assistant Brand Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines LUXASIA Full time ₱1,200,000 - ₱2,400,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Assistant Brand Manager

    4 days ago

    Taguig, National Capital Region, Philippines LUXASIA Full time ₱1,200,000 - ₱2,400,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Assistant Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines LUXASIA Full time ₱1,500,000 - ₱3,000,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...