Ecommerce Generalist

Location: Remote (Philippines or Colombia)

Department: E-Commerce / Marketing

Reports To: Manager, E-Commerce Operations

Role Overview

This is a hands-on e-commerce role focused on driving revenue through Klaviyo email marketing and supporting day-to-day site management on Shopify Plus. You'll own the setup, optimization, and reporting of email campaigns and flows, while also ensuring our online store is fresh, on-brand, and conversion-ready.

Key Responsibilities

Email Marketing (Primary Focus – 50%)

• Build and launch email campaigns and automated flows in Klaviyo.
• Segment customers by behavior, purchase history, and demographics.
• Continuously optimize flows for higher open rates, click rates, conversions, and revenue.
• Sync email strategy with product performance (best sellers, new releases, seasonal pushes).
• Provide reporting and insights on campaign ROI and email channel performance.
• Expand and optimize email subscriber lists through sign-up opportunities and list-building campaigns.

SMS Marketing (10%)

• Build and launch SMS campaigns and automated flows in Klaviyo.
• Optimize messaging for engagement, conversions, and revenue.
• Provide reporting and insights on SMS performance and ROI.
• Grow SMS subscriber list through targeted sign-up opportunities and campaigns.

Shopify + Site Management (30%)

• Tag products and update product detail pages (PDPs).
• Merchandize collections and homepage to keep the site experience fresh.
• Optimize SEO (product titles, descriptions, meta tags, alt text).
• Monitor analytics to identify opportunities to increase conversion rates and average order value (AOV).
• Coordinate with the team to spotlight best-selling and high-margin products.

Analytics & Reporting (10%)

• Track and report on core KPIs: AOV, conversion rate, bounce rate, cart upsells.
• Provide insights and recommendations to the Marketing and Sales Ops teams.
• Assist with data pulls for cross-functional initiatives.

• 2+ years of experience in e-commerce, ideally in DTC/Shopify environments.
• Hands-on expertise with Klaviyo (flows, segmentation, reporting).
• Familiarity with Shopify Plus, Yotpo, and adjacent apps.
• Strong understanding of e-commerce KPIs and conversion rate optimization basics.
• Analytical mindset with comfort in pulling and interpreting performance data.
• Detail-oriented, self-starter, and highly organized.
• Strong written English communication skills.

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Exposure to A/B testing tools and CRO frameworks.
• Graphic design or email creative editing skills (Figma, Canva, Photoshop).
• Experience in outdoor, active lifestyle, or sustainable brands.

Work-from-home setup

Great Place to Work-Certified Company

Premium HMO

Holistic employee experience

Rewards and incentives

Monthly engagement activities

Career advancement opportunities

Paid referral program