Ecommerce Generalist

Job Title: E-Commerce Generalist

Location: Remote (Philippines or Colombia)
Department: E-Commerce / Marketing
Reports To: Manager, E-Commerce Operations

Role Overview

This is a hands-on e-commerce role focused on driving revenue through Klaviyo email marketing and supporting day-to-day site management on Shopify Plus. You'll own the setup, optimization, and reporting of email campaigns and flows, while also ensuring our online store is fresh, on-brand, and conversion-ready.

Key Responsibilities

Email Marketing (Primary Focus – 50%)

• Build and launch email campaigns and automated flows in Klaviyo.
  

• Segment customers by behavior, purchase history, and demographics.
  

• Continuously optimize flows for higher open rates, click rates, conversions, and revenue.
  

• Sync email strategy with product performance (best sellers, new releases, seasonal pushes).
  

• Provide reporting and insights on campaign ROI and email channel performance.
  

• Expand and optimize email subscriber lists through sign-up opportunities and list-building campaigns.
  

SMS Marketing (10%)

• Build and launch SMS campaigns and automated flows in Klaviyo.
  

• Optimize messaging for engagement, conversions, and revenue.
  

• Provide reporting and insights on SMS performance and ROI.
  

• Grow SMS subscriber list through targeted sign-up opportunities and campaigns.
  

Shopify + Site Management (30%)

• Tag products and update product detail pages (PDPs).
  

• Merchandize collections and homepage to keep the site experience fresh.
  

• Optimize SEO (product titles, descriptions, meta tags, alt text).
  

• Monitor analytics to identify opportunities to increase conversion rates and average order value (AOV).
  

• Coordinate with the team to spotlight best-selling and high-margin products.
  

Analytics & Reporting (10%)

• Track and report on core KPIs: AOV, conversion rate, bounce rate, cart upsells.
  

• Provide insights and recommendations to the Marketing and Sales Ops teams.
  

• Assist with data pulls for cross-functional initiatives.
  

Requirements
Qualifications

• 2+ years of experience in e-commerce, ideally in DTC/Shopify environments.
  

• Hands-on expertise with Klaviyo (flows, segmentation, reporting).
  

• Familiarity with Shopify Plus, Yotpo, and adjacent apps.
  

• Strong understanding of e-commerce KPIs and conversion rate optimization basics.
  

• Analytical mindset with comfort in pulling and interpreting performance data.
  

• Detail-oriented, self-starter, and highly organized.
  

• Strong written English communication skills.
  

Nice to Have

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
  

• Exposure to A/B testing tools and CRO frameworks.
  

• Graphic design or email creative editing skills (Figma, Canva, Photoshop).
  

• Experience in outdoor, active lifestyle, or sustainable brands.
  

Benefits
WHAT WE OFFER:
Work-from-home setup
Great Place to Work-Certified Company
Premium HMO
Holistic employee experience
Rewards and incentives
Monthly engagement activities
Career advancement opportunities
Paid referral program

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