avp

14 hours ago

Mandaluyong City, National Capital Region, Philippines HRTX Full time ₱2,000,000 - ₱2,500,000 per year


Location: Mandaluyong City
On-site, Morning Shift

The Assistant Vice President for Pay TV Business Management & CLV is the overall Marketing and Business Lead for the legacy subscription television business (Pay TV). This role is accountable for overall subscriber base 

Responsibilities: Driving Pay TV Success
  • Lead the management of the overall subscriber base, focusing on Subscriber Acquisition and Churn Management.
  • Drive Revenue Growth through Lifetime Value Uplift via churn management and upsell programs.
  • Oversee Portfolio management for channel line-up build to deliver high consumer relevance and satisfaction.
  • Develop and implement loyalty and customer engagement programs through digital channels.
  • Ensure effective and cost-efficient execution of A&P Management.
  • Identify and grow product distribution partnerships.
  • Conduct Market gap and opportunity analysis, identifying high potential areas and providing them with the right product and programs.
  • Utilize Data driven Insighting based on market trends, consumer needs, and usage habits.
  • Manage the business team and other internal/external partners to support key business imperatives.
  • Lead Business Modelling and Budget creation and monitoring.
Position Qualifications
  • Minimum of 10 years marketing and/or product management experience.
  • Prior experience in Telecoms, Digital Marketing, E-Commerce, or related industries is required.
  • Must have P&L ownership experience.
  • Proven record leading a business team in revenue growth and increasing customer lifetime value.
  • Strong business planning & execution skills with a strategic mindset.
  • Must possess excellent written, oral communications and presentation skills, with the ability to effectively communicate with all levels within the organization.
  • Required education: Business Management, Marketing, Mass Communication, Advertising, or related courses (graduate school education is an advantage ).

Other possible benefits:
Car Plan,14th month, and others..


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