Facebook Ads Media Buyer

16 hours ago

Quezon City, National Capital Region, Philippines Tito Solutions Philippines Full time ₱1,200,000 - ₱2,400,000 per year


Job Title:

Facebook Ads Media Buyer

Job Description:

We are seeking a skilled and results-driven Facebook Ads Media Buyer to join our marketing team. The ideal candidate will have a proven track record of managing, optimizing, and scaling successful Facebook ad campaigns. As a Facebook Ads Media Buyer, you will play a crucial role in planning, implementing, and analyzing advertising strategies to achieve our business goals.

Responsibilities:

Plan, create, and manage Facebook ad campaigns across various objectives, including lead generation, conversions, and brand awareness.

Conduct in-depth audience research to identify key demographics and interests for targeted advertising.

Optimize ad performance through A/B testing, bid strategy adjustments, and data-driven decision-making.

Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages.

Monitor campaign performance metrics and prepare detailed reports on ROI, CTR, and other key KPIs.

Stay updated on the latest Facebook advertising features, trends, and best practices.

Allocate and manage budgets effectively to maximize ROI and minimize cost per acquisition (CPA).

Troubleshoot campaign performance issues and recommend actionable solutions.

Work closely with the marketing and sales teams to align campaigns with broader business objectives.

Requirements:

Proven experience as a Facebook Ads Media Buyer or similar role.

In-depth knowledge of Facebook Ads Manager and related tools.

Strong understanding of digital marketing principles and audience targeting strategies.

Proficient in analyzing campaign data and creating actionable insights.

Familiarity with conversion tracking, pixels, and analytics platforms (e.g., Google Analytics).

Excellent communication and collaboration skills.

Strong organizational and multitasking abilities.

Experience in scaling ad budgets while maintaining performance metrics is a plus.

Certifications in Facebook Blueprint or similar platforms are a bonus.

Preferred Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Experience working in agency settings or managing multiple client accounts.

Knowledge of other advertising platforms like Google Ads or Tiktok ads is a plus

What We Offer:

Competitive salary and performance-based bonuses.

Opportunity to work with a dynamic and innovative marketing team.

Professional development opportunities and ongoing training.

Fully remote work.

A collaborative and supportive work environment.


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