Marketing Planner Specialist
3 days ago
Identify Product Highlights
Understand the platform, games, and events in-depth to extract core selling points and user value. - Develop differentiated marketing strategies based on market demands and competitive analysis.
Graphic Material Planning
Develop creative concepts and copy for graphic materials and draft design proposals. - Collaborate with the design team to ensure materials align with brand positioning and resonate with the target audience.
Video Content Creation
Generate creative ideas for video content and write detailed scripts. - Work with production teams to ensure video quality and impact, creating engaging and compelling content.
Performance Analysis and Optimization
Analyze the performance of marketing assets, tracking user behavior and conversion effectiveness. - Optimize and iterate materials based on data insights to improve the effectiveness of marketing campaigns.Requirements
Educational Background
Bachelor's degree in Marketing, Communications, Design, or a related field.
Work Experience
At least 2 years of experience in marketing planning, copywriting, or a related role. - Experience in the gaming or entertainment industry is preferred.
Skills and Competencies
Exceptional creative thinking and copywriting skills.
Familiarity with the production processes of graphic and video materials, with strong proposal and communication abilities.
Proficient in using marketing data analysis tools and adopting data-driven optimization strategies.
Language Proficiency
Fluent in English with excellent written and verbal communication skills.
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