Marketing Planner Specialist

1 week ago

Taguig, National Capital Region, Philippines DigiPlus Interactive Corp Full time $70,000 - $120,000 per year

  • Identify Product Highlights

  • Understand the platform, games, and events in-depth to extract core selling points and user value. - Develop differentiated marketing strategies based on market demands and competitive analysis.

  • Graphic Material Planning

  • Develop creative concepts and copy for graphic materials and draft design proposals. - Collaborate with the design team to ensure materials align with brand positioning and resonate with the target audience.

  • Video Content Creation

  • Generate creative ideas for video content and write detailed scripts. - Work with production teams to ensure video quality and impact, creating engaging and compelling content.

  • Performance Analysis and Optimization

  • Analyze the performance of marketing assets, tracking user behavior and conversion effectiveness. - Optimize and iterate materials based on data insights to improve the effectiveness of marketing campaigns.Requirements

  • Educational Background

  • Bachelor's degree in Marketing, Communications, Design, or a related field.

  • Work Experience

  • At least 2 years of experience in marketing planning, copywriting, or a related role. - Experience in the gaming or entertainment industry is preferred.

  • Skills and Competencies

  • Exceptional creative thinking and copywriting skills.

  • Familiarity with the production processes of graphic and video materials, with strong proposal and communication abilities.

  • Proficient in using marketing data analysis tools and adopting data-driven optimization strategies.

  • Language Proficiency

  • Fluent in English with excellent written and verbal communication skills.

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