Digital Marketing Associate

TSI Project Scope for Digital Marketing

Project Title:

Digital Marketing Content Creation

Client / Brand:

Terry's *for all business channels: gourmet store, wine cellar, Spanish restaurant, B2B partnerships

Project Duration:

3-month initial engagement (reviewed monthly); extension based on performance

Objectives:

• Increase brand visibility and engagement across digital platforms- Drive brick-and-mortar foot traffic and online interactions through high-quality, strategic content- Strengthen brand identity and customer loyalty through consistent storytelling- Support promotions, key events, and location-based branches with targeted media buying

Digital Platforms Covered:

• Instagram- Facebook- Google Business Profile- YouTube - TikTok- Email NewsletterNote: Content will be adapted and cross-posted where appropriate across all platforms to maximize reach and consistency.

Scope of Work:1. Content Strategy & Planning

• Develop a monthly content calendar aligned with the brand's campaigns, seasons, events, and product features- Strategic themes include: Events, Product Features, Bistro Food, Terry's Circle (Members' Club), Promotions, Behind-the-Scenes / Storytelling, Services - Ensure content aligns with brand tone, visual identity, and target audience preferences

2. Content Creation

• Monthly Deliverables: - 12 Unique Short Videos* optimized for Reels, YouTube Shorts, & TikTok (15–60 seconds depending on platform) - 10 High-Quality Photos* (featuring dishes, interiors, people, etc.) - 1–3 Posts per day, using the above content and from our Archive - 2–3 Stories Daily, adapted from main content - Curate visual assets (videos/photos), edit, caption, and format for respective platforms- Maintain visual and narrative consistency across platforms*Photos & videos used in these deliverables must be produced; they will not be supplied.

3. Daily Posting

• Publish content daily across all platforms- Schedule and monitor posts to optimize reach and engagement

4. Profile & Highlights Management

• Regularly update and organize Instagram Highlights into relevant themes (e.g., Menu, Events, Reviews, BTS)

5. Email Newsletter Creation

• Create bi-weekly newsletters that align with social content and campaigns- Design, write, and send newsletters using preferred platform- Encourage click-throughs to social profiles, promotions, or website

6. Media Buying & Paid Promotions

• Plan and execute paid ad campaigns on: - Instagram - Facebook- Boost selected content pieces to increase reach and engagement- Monitor ad performance and optimize for results (engagement, reach, traffic)

Deliverables Summary (Monthly):

Short-form Videos (Reels/TikTok)

12 monthly

Photos

10 monthly

Stories

2–3 per day

Email Newsletters

8 monthly

Daily Posts

1–2 per day

Media Buying Campaigns

As needed, based on budget

Metrics Report

2 (mid & end of the month)

Client Responsibilities:

• Provide access to social media accounts, branding materials, product lists, event schedules, and subjects & locations for photo / video - Approve monthly content plans and ad budgets- Supply any necessary proprietary content (e.g., menus, offers, logos, assets from partners & suppliers)

Performance Metrics / KPIs:

• Engagement rate (likes, shares, comments)- Follower growth- Reach & impressions- Website clicks- Store foot traffic- Newsletter open & click-through rates- ROI on paid media campaigns

Job Type: Fixed term

Contract length: 3 months

Pay: Php18, Php25,000.00 per month

Benefits:

• Company events
• Employee discount
• Opportunities for promotion
• Promotion to permanent employee

Ability to commute/relocate:

• Pasig City: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital Marketing: 1 year (Required)

Work Location: In person