Marketing Communications Specialist

3 days ago

Cebu City, Central Visayas, Philippines Robinsons Land Corp Full time $40,000 - $80,000 per year

Department

Sales, MarCom & Catering

Job posted on

Aug 26, 2025

Employment type

Probationary

Job Responsibilities

  • Develop engaging and informative content for various marketing channels, including website copy, social media posts, blog articles, email newsletters, and promotional materials.

  • Write clear, concise, and persuasive copy that effectively communicates the hotel's unique selling points, amenities, services, and special offers to target audiences.

  • Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials to maintain brand integrity and reinforce brand recognition.

  • Manage the hotel's digital marketing channels, including the website, social media platforms, email marketing campaigns, and online advertising campaigns.

  • Create and schedule social media posts, monitor social media engagement, and respond to comments and messages to foster meaningful interactions with followers and guests.

  • Execute email marketing campaigns, including segmentation, content creation, scheduling, and performance tracking, to drive customer engagement, retention, and conversion.

  • Develop and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage, press releases, and editorial opportunities for the hotel.

  • Write press releases, media pitches, and other communication materials to announce hotel news, events, promotions, and initiatives to generate positive publicity.

  • Monitor media coverage and social media mentions of the hotel, respond to media inquiries, and manage crisis communications to protect the hotel's reputation and brand image.

  • Collaborate with graphic designers, photographers, and videographers to create visually appealing marketing collateral, including brochures, flyers, signage, videos, and photo galleries.

  • Ensure all marketing materials are consistent with brand guidelines, reflect the hotel's unique identity and style, and resonate with the preferences and expectations of target audiences.

  • Monitor and analyze key performance metrics for marketing campaigns and initiatives, including website traffic, social media engagement, email open rates, conversion rates, and return on investment (ROI).

  • Prepare regular reports and presentations to communicate marketing performance, trends, insights, and recommendations to senior management and key stakeholders.

  • Use data-driven insights to optimize marketing strategies, identify opportunities for improvement, and allocate resources effectively to achieve marketing objectives.

Qualifications

  • At least two (2) years of related work experience in the hotel industry

  • Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field (Master's degree or professional certifications are a plus)

  • Proven experience in marketing communications, digital marketing, or public relations, preferably in the hospitality industry

  • Proficiency in digital marketing tools and platforms, including:

o Content Management Systems (CMS)

o Email marketing software

o Social media management tools

o Analytics platforms

  • Strong planning and organizational skills

  • Excellent interpersonal and communication abilities

  • Creative mindset with a results-oriented and problem-solving approach

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