Junior Email

3 days ago

Manila, National Capital Region, Philippines BruntWork Full time

This is a remote position.

Schedule: Monday to Friday, 9:00 AM – 6:00 PM (New York Time)
Total Weekly Hours: 40 hours

Our client is seeking a Junior Email & SMS Marketing Strategist to support the planning, execution, and optimization of lifecycle marketing campaigns that drive customer engagement, retention, and revenue growth. The ideal candidate has hands-on experience with Klaviyo and Attentive, is detail-oriented, data-driven, and eager to grow in a fast-paced digital marketing environment.

Responsibilities

Campaign Management

  • Execute and manage email and SMS campaigns aligned with content calendars and brand goals.

  • Schedule, target, and deploy campaigns using Klaviyo and Attentive.

  • Conduct full QA testing for every send and monitor campaign performance.

  • Set up and analyze A/B tests for subject lines, creative, segmentation, and send times.

Flow Strategy & Optimization

  • Build and optimize automated lifecycle flows (e.g., Welcome, Cart Abandonment, Browse Abandonment, Winback).

  • Collaborate with senior strategists on funnel analysis and performance insights.

  • Recommend flow enhancements based on retention data.

Deliverability Management

  • Conduct deliverability testing and monitor inbox placement.

  • Maintain sender reputation, IP/domain health, and list hygiene.

  • Support reputation recovery and warm-up strategies.

Segmentation & Personalization

  • Develop advanced segmentation strategies for behavioral and engagement-based targeting.

  • Maintain and clean audience segments to ensure high deliverability and engagement.

Analytics & Reporting

  • Generate actionable reports using Klaviyo, Shopify, and Triple Whale.

  • Track KPIs such as open rates, CTR, conversion, and revenue attribution.

  • Provide optimization recommendations based on data insights.

Content Planning & Collaboration

  • Support the creation of content calendars and campaign briefs.

  • Collaborate with copywriters and designers to align creative with strategic direction.

  • Research industry trends and apply insights to improve campaign performance.

AI & Process Enhancement

  • Use AI tools to support ideation, copy optimization, segmentation, and reporting.

  • Identify workflow improvements to boost campaign efficiency and output quality.

Requirements

  • 2–3 years of hands-on experience in email and/or SMS marketing.

  • Strong proficiency in Klaviyo; knowledge of Attentive or similar platforms preferred.

  • Familiarity with GA4, Shopify Analytics, and Triple Whale for reporting.

  • Understanding of deliverability metrics, seed testing, and list cleaning.

  • Excellent attention to detail, analytical thinking, and time management skills.

  • Ability to work collaboratively with creative and technical teams.

  • Bachelor's degree in marketing, communications, or a related field (preferred).

Independent Contractor Perks

  • HMO coverage (for eligible locations)

  • Permanent work-from-home setup

  • Immediate hiring

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