Head of Marketing
2 weeks ago
*Head of Marketing*
Location: Quezon City (On-site)
Work Schedule: Morning Shift, Monday-Friday
*Job Summary*
The Head of Marketing (VP/AVP Level) will drive the strategic marketing direction of the company, leading brand development, campaigns, digital marketing, and customer engagement. Experience in FMCG, brand retail, or parallel industries is essential.
*Key Responsibilities*
- Develop and execute the companys overall marketing and brand strategy.
- Lead integrated marketing campaigns across digital, traditional, and in-store execution.
- Manage brand positioning, product launches, and customer engagement programs.
- Oversee market research, insights gathering, and competitive analysis.
- Manage marketing budget, agency relationships, and media planning.
- Collaborate with Operations, Merchandising, and Sales to support business goals.
- Lead the marketing team in achieving brand equity and revenue targets.
- Drive innovation in content, campaigns, and customer touchpoints.
*Qualifications*
- Bachelors degree in Marketing, Business, or relevant field.
- At least 10 years of marketing leadership experience in FMCG or retail.
- Proven ability to lead brand strategy, product marketing, and digital marketing.
- Strong analytical, creative, and leadership skills.
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