Head of Marketing

2 weeks ago


Quezon City, National Capital Region, Philippines HRTX Full time

*Head of Marketing*

Location: Quezon City (On-site)

Work Schedule: Morning Shift, Monday-Friday

*Job Summary*

The Head of Marketing (VP/AVP Level) will drive the strategic marketing direction of the company, leading brand development, campaigns, digital marketing, and customer engagement. Experience in FMCG, brand retail, or parallel industries is essential.

*Key Responsibilities*

  • Develop and execute the companys overall marketing and brand strategy.
  • Lead integrated marketing campaigns across digital, traditional, and in-store execution.
  • Manage brand positioning, product launches, and customer engagement programs.
  • Oversee market research, insights gathering, and competitive analysis.
  • Manage marketing budget, agency relationships, and media planning.
  • Collaborate with Operations, Merchandising, and Sales to support business goals.
  • Lead the marketing team in achieving brand equity and revenue targets.
  • Drive innovation in content, campaigns, and customer touchpoints.

*Qualifications*

  • Bachelors degree in Marketing, Business, or relevant field.
  • At least 10 years of marketing leadership experience in FMCG or retail.
  • Proven ability to lead brand strategy, product marketing, and digital marketing.
  • Strong analytical, creative, and leadership skills.

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