Marketing Manager

2 days ago

San Juan, National Capital Region, Philippines Public Safety Mutual Benefit Fund, Inc. (PSMBFI) Full time ₱900,000 - ₱1,200,000 per year

Qualifications

  • Bachelor's degree in Marketing, Business Studies, Advertising or any related course

  • With MBA or related post-graduate degree (based on PSMBFI's Recruitment and Placement Policy) and relevant technical trainings

  • With a minimum of 4 years related experience in managerial capacity in the same field

  • Knowledgeable in developing marketing plans and campaigns

  • With established press and media contacts

  • Proficient in MS Office applications

  • Strong analytical, composition, prioritizing, and people-management skills

  • Ability to make sound decisions and maintain confidentiality

  • Excellent communication, interpersonal, leadership and presentation skills

Duties and Responsibilities

  • Plans, directs and controls activities of the Marketing Department

  • Develops and implements the overall marketing strategy, marketing plan and campaign initiatives to promote PSMBFI's products and services

  • Manages promotional collateral to establish and maintain product branding

  • Coordinates marketing strategies with Sales and Membership Services departments

  • Reviews and edits communication materials and collaterals

  • Identifies the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimizes accordingly

  • Oversees distribution of marketing paraphernalia including reading materials and press kits

  • Facilitates market trends analysis and forecast preparation

  • Formulates and communicates plans and policies to achieve department's objectives

  • Oversees the preparation and management of departmental budget

  • Communicates issues and problems in a timely manner to management

  • Ensures departmental targets are met through people management, performance review, reward and recognition

  • Performs tasks as provided for in the updated and approved PSMBFI Operations Manual

  • Performs other related functions as directed by superior

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