Trade Marketing Officer

1 day ago

Pasig, National Capital Region, Philippines Global Pacific Distribution Network Inc. Full time $40,000 - $60,000 per year

The Trade Marketing Officer-Events and Activations

  • Is responsible for the development, execution, and performance of marketing strategies via trade activations to grow sales, increase brand presence and awareness .
  • Collaborates closely with Sales business unit (RSM), and drives executional consistency of product and promotional introductions via activations and events, across all sales channels (Foodservice, Wholesalers and Modern Trade)

1. BRAND BUILDING

o Effectively monitor alignment of corporate brand building activities with sales initiatives.

o Consistently ensure strong brand visibility and presence in the trading areas.

o Drive brand awareness in trade areas and expanded business formats.

o Purposely employ internal and external communication tools compatible to brand image.

2. . EVENTS AND ACTIVATIONS

o Lead in the planning and execution of activations/events and other marketing related programs from:

· Coordination with involved marketing and other departments (Sales, Supply Chain, HR and Accounting)

· Assist in the preparation of event collaterals etc

· Recommends and closely coordinates with ASS/ASM in the planning and execution of regional events and activations such as mass demos, account demos, sampling, regional expos, sponsorships, anniversary support and cross collaboration with other brands and other trade on-ground events

· Closely coordinate with regional micro influencers and baking communities

· Regularly submits post evaluation reports for every activations conducted

· Ensures completeness of all event checklists prior events

· Strictly works within event budget

· Oversee Event ingress and egress

· Administrative functions related to the event to be implemented like – talent-related matters, ticket & hotel booking, venue reservations

· Lead and assist in specific sales/modern trade/ marketing department initiatives

· Coordinates with marketing digital team and suppliers in the production of marketing collaterals

  • Coordinates with other departments in the processing of payments and product pull out, etc.
  • Coordinates in the sourcing out of marketing suppliers

Administrative Function for Marketing Department

  • Primarily in charge of submitting accurate and timely information/data/reports generated as required
  • Process requests for payment for suppliers, cash advances, etc
  • Monitors and reviews Marketing Opex –to include sponsorships and events, all marketing related expenses.
  • Ensures control and implementation of program and work within budget.
  • Handles replenishment of Marketing Cash Advances
  • Coordinates with event suppliers and marketing event-related agency.

Job Type: Full-time

Benefits:

  • Additional leave
  • Company events
  • Employee discount
  • Health insurance
  • Life insurance
  • Pay raise
  • Promotion to permanent employee

Work Location: In person

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