Media Campaign Manager

3 days ago

Pasig, National Capital Region, Philippines iScale Solutions Full time ₱9,000 - ₱54,000 per year
Company Description

iScale Solutions works with technology companies to effectively scale their development, support and operations processes.

Job Description
  • Strategy and execution of all direct response advertising initiatives on platforms including, but not limited to, Google Search, Facebook & Display.
  • Manage online advertising budget. Responsible for negotiating all IO's and contracts, monitoring fulfillment, and ushering invoices through Finance.
  • Develop testing strategies in order to improve conversion value.
  • Build effective display marketing efforts based on keyword, placement, topic, audience, demographics, and interests.
  • Direct the development of digital creative including display ads, landing pages, and search text.
  • Work with Data Analytics team to track and analyze the effectiveness of campaign performance, and make necessary adjustments to creative and online media investments to achieve an optimal ROI.
  • Work with Data Analytics team to identify 1st party data and 3rd party data appends that can lend more effectiveness to PPC campaigns.
  • Assist IT and the Membership teams in regularly evaluating technology stack to make sure all technology meets needs of an up to date online advertising program.
  • Stay current on online advertising trends and make recommendations for updated strategies for digital acquisition initiatives, as well as other online advertising initiatives across the organizations. 
  • Research, evaluate, select and on-board new advertising partners and vendors. 
  • Work closely with broader Digital Marketing department to make sure all online advertising takes a full funnel and cross channel approach. 
Qualifications
  • 3-5 years of digital marketing experience with a solid understanding of online advertising, search marketing, display advertising creative design, landing page optimization, testing, ad serving technologies, and analytics.
  • Experience with DoubleClick Campaign Manager and DoubleClick Bid Manager preferred
  • Experience with managing advertising for multiple brands preferred.
  • Knowledge of environmental issues and the political and legislative process.
  • Creative and visually oriented. Ability to follow brand guidelines while still pursuing performance centered design. Photoshop or Canva experience preferred.
  • Strong analytical and reporting skills including KPI development and measurement.
  • Proficiency with Microsoft office, specifically Microsoft Excel.
  • Proficiency with Google Analytics and other analytics programs.
  • Excellent inter-personal, negotiation and communication skills. Experience with vendor management preferred.
  • Ability to operate in a fast paced and ever changing political environment.
  • Ability to translate strategy into tactics, and ideas into action.
Additional Information

All your information will be kept confidential according to EEO guidelines.

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