Marketing Operations Manager
4 days ago
Azeus Systems Limited is looking for a Marketing Operations Manager for its multi-awarded and leading software solution.
Azeus Convene is a meeting and collaboration solution for Boards and Senior Leadership Teams of large enterprises and government agencies. In a short period of five years, Azeus Convene has expanded its client base exponentially with a global footprint in over 100 countries.
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Responsibilities:
- Works with and reports to the Global Marketing Manager to set the marketing strategy for the business and to track the performance of all global marketing campaigns
- Ensures regular review of performances of the team against KPIs and plans activities and initiatives for the welfare of the marketing team
- Oversees marketing executions for different channels and regions and ensures regular reporting to the management on all GTM executions
- Establishes and operationalizes marketing goals and targets based on past performance and market forecasts, and aligns this with the targets set by the management
- Tracks and oversees the overall marketing budget across all marketing channels and initiatives and ensures money is spent in accordance with the budget set by the management
- Oversees current offerings and comes up with new marketing initiatives for new products or services
- Researches and analyzes market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with the marketing team to develop detailed marketing plans for all channels and sales teams
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
- Approves and oversees the creative development of all marketing collaterals and materials, content, visual assets, and other marketing-related resources
- Oversees all inbound and outbound marketing campaigns
- Ensures that the inbound marketing initiatives (website management, SEO, paid campaigns, social media management, and content management) are aligned with the overall marketing strategy and are optimized to reach the lead generation targets
- Creates and improves outbound marketing initiatives (email marketing, telemarketing, events, webinars, conferences, advertisements) to make sure they are tailored to each targeted region and are optimized to reach the lead generation targets
- Continuously looks for other creative marketing initiatives to bring in more leads
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
Qualifications:
5-10 years of experience in a marketing or related role
- At least 3 years of experience with managing a global marketing team of a B2B multinational company
- Proven track record in effectively executing various global marketing campaigns
Expertise in inbound and outbound marketing initiatives
Preferably have marketed B2B SaaS products
Excellent written, oral and visual communication skills
Excellent time-management skills
Flexibility and ability to multi-task
Keen attention to detail
Others:
- This is for a hybrid set-up work tools will be provided
- Successful completion of background information check and a valid NBI clearance will be required
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