Assistant Brand Manager
3 days ago
Product Launch Coordination
- Propose product names and oversee internal approval processes.
- Coordinate the creation and approval of product literature with PR.
- Submit final approved materials to the NEW PRODUCTS Viber Group Chat.
SKU & OSV Management
- Collate and input key features, specs, and product IDs from product decks into the SKU list.
- Maintain and update the OSV sheet including: Big idea, Target market, Slant, Unique Selling Proposition (USP)
Marketing Materials Development
File and manage e-JOs for: OSV materials, One-pagers, Main Key Visuals (KVs)
Upload approved assets to Google Drive.
- Notify stakeholders (including e-comm team) via Viber and email.
Positioning & Competitive Analysis
- Conduct competitive research based on price and features.
- Create product positioning one-pagers covering: Key Features, Pricing, Product Truth; Consumer Insight; Big Idea; Product Positioning, Competitive Analysis
Sales Tracking & Monitoring
- Weekly monitoring of sales and inventory across new/upcoming products.
- Update sales sheets and monitor boosted ads and collaterals.
Product Lifecycle Monitoring
Weekly check and update on: Product pricing, ETA, availability; Product launch checklist (e.g., OSV, one-pager, KV, PR article, store materials, etc.)
Track and report all updates to relevant departments via email.
Reporting & Coordination
- Weekly reports and updates to the Marketing Manager and COO.
- Monthly meetings with Sales, Trade, Digital, Graphics, and Brand teams.
- Present updates and reports to COO on a monthly basis.
- Liaise with Marketing and Admin Assistant regarding brand ambassador executions and posting updates.
Promo & Campaign Management
Coordinate monthly promos: Draft project briefs and cascade details for DTI applications; Track JO filings and promotional material production.
Report promo progress and timeline adherence.
Special Projects & Magalogue Management
- Develop project briefs and delegate tasks within the team.
- Lead the end-to-end production of the Magalogue, including: Content updates, pricing changes, layout approvals; Coordination with Trade and Purchasing for budget and print execution; Distribution and receipt tracking; Timeline monitoring and reporting
Cherry Shop Decor Management
- Oversee yearly store decor schedule and execution.
- Coordinate approvals for visual merchandising materials (artworks, videos, PR articles, etc.)
Qualifications and skills:
- A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required;
Experience: at least 5 years of experience in brand management, marketing, in the appliance field is highly preferred.
Skills:
Strong analytical and creative skills
- Very good written and verbal communication skills
- Strong teamwork and collaboration abilities
- Organizational and time-management skills
- Proficiency with relevant marketing tools and software
- Ability to thrive in a fast-paced environment
- Willing to work onsite in Ermita, Manila
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