
Multimedia Content Artist
4 days ago
Key Responsibilities
1. Visual Content Creation & Design
- Develop original and on-brand designs for social media, in-clinic posters, brochures, digital ads, and email templates
- Translate the clinic's aesthetic philosophy into clean, high-impact visuals
- Prepare visual assets for monthly and campaign-specific content calendars
2. Photography & Videography
- Capture high-quality photography and videography, including:
- Treatment highlights (with consent)
- Before-and-after client images (based on clinical photography standards)
- Team and staff BTS (behind-the-scenes) content
- Event coverage and client features
- Set up lighting, backdrops, and framing appropriate for clinical and creative purposes
3. Video Editing & Post-Production
- Edit long-form and short-form video content optimized for platforms like TikTok, Instagram Reels, YouTube, and Facebook
- Add brand-aligned overlays, captions, music, effects, and transitions
- Convert raw footage into engaging marketing pieces, testimonials, or education videos
4. Digital Collaboration with Marketing
- Work closely with the
Marketing Manager
to plan, execute, and optimize content strategies - Align visuals with monthly campaigns, promotions, partnerships, and seasonal launches
- Attend creative brainstorming sessions and contribute innovative content ideas
5. Content Repurposing & Platform-Specific Output
- Customize content per platform: square, vertical, horizontal formats
- Repurpose long-form materials into multiple short-form outputs
- Create teasers, snippets, and compilations to maximize content mileage
6. Asset Management & Organization
- Build and maintain a structured and accessible file library (image, video, editable templates)
- Ensure proper labeling, storage, and backup of all multimedia content
- Regularly update internal folders with new and refreshed assets
7. Brand Consistency & Aesthetic Oversight
- Ensure all outputs adhere to the clinic's visual identity: color palette, typography, tone, and mood
- Assist the Marketing Manager in refining the brand's visual evolution
- Review content for accuracy, alignment, and visual harmony before publishing
8. Clinic Shoots & Creative Coordination
- Assist in setting up and executing scheduled photo/video shoots in collaboration with staff
- Coordinate with makeup artists, lighting techs, or additional creatives as needed
- Ensure patients sign consent forms when included in published content
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