Lead Generation Associate

12 hours ago

Quezon City, National Capital Region, Philippines Hexagon Group of Companies Full time
Job Summary:

The Inside Sales Specialist is responsible for driving lead generation, managing databases, engaging in targeted outreach, and converting leads into sales opportunities. This role plays a crucial part in supporting the sales pipeline by identifying high-quality leads through online channels, events, and campaigns. The specialist will work closely with marketing and sales teams to ensure a smooth transition of leads and maintain an organized, high-quality CRM database.

Responsibilities:

1. Lead Generation & Online Hunt (40%)

Objective: Acquire new leads through digital channels, proactive outreach, and structured lead qualification.

Key Responsibilities:

  • Identify and engage potential leads via LinkedIn, industry forums, and online databases.
  • Execute targeted lead generation campaigns through digital channels.
  • Qualify leads based on company size, industry, and decision-making hierarchy.
  • Maintain a structured lead tracking system using CRM tools.
  • Achieve a minimum of [X] qualified leads per month.

2. Event-Based Lead Generation & Email Campaigns & Online Engagement

Objective: Utilize corporate events, webinars, trade shows, and email marketing to source and nurture leads.

Key Responsibilities:

  • Collaborate with marketing to drive attendance for RMO/MKT events.
  • Generate leads from event registrations and post-event follow-ups.
  • Schedule qualified appointments from event engagements.
  • Convert at least [X]% of event attendees into qualified leads.
  • Develop and execute targeted email campaigns.
  • Conduct personalized follow-ups on engaged prospects.
  • Track email campaign performance metrics.

3. Sales Qualified Lead (SQL) Conversion

Objective: Convert [X] SPQ leads (10%) to SQL (50%) per quarter.

Key Responsibilities:

  • Assess lead quality based on Ideal Customer Profile (ICP) criteria.
  • Monitor lead progression through the sales funnel.
  • Measure average time for a lead to progress from initial generation to SQL.

4. Database Management & Lead Profiling (10%)

Objective: Maintain a structured, high-quality database for strategic outreach.

Key Responsibilities:

  • Update and validate CRM lead data.
  • Profile new accounts based on company size, industry, and role hierarchy.
  • Ensure accurate and complete data entry.

5. Learning & Development, Work Competencies & Attitude (10%)

Objective: Enhance expertise through continuous learning and coaching.

Key Responsibilities:

  • Maintain job knowledge required to perform effectively.
  • Submit accurate and timely reports.
  • Ensure productivity and organization in daily tasks.
  • Demonstrate dependability and continuous improvement.
  • Attend and be certified in 1-2 courses or workshops per quarter.

Performance Indicators:

  • Completion rate of assigned training modules.
  • Application of new skills in daily tasks.
  • Feedback from coaching sessions.

Qualifications & Requirements:

  • Bachelor's degree in Business, Marketing, or a related field.
  • 2+ years of experience in inside sales, lead generation, or a related role.
  • Strong proficiency in CRM tools and lead tracking systems.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced, goal-oriented environment.
  • Knowledge of digital marketing strategies, LinkedIn prospecting, and email campaigns.
  • Amenable to work in Quezon City

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