Lead Generation

45 minutes ago

Quezon City, National Capital Region, Philippines Northgate Technologies Inc. Full time

JOB FUNCTION:

1. Researching Prospect - Lead gen specialists need to find an angle to connect with prospective customers. Understanding their pain points and needs helps them craft an initial sales pitch that resonates with the problems they face. And eventually, build connections with the company decision-makers.

2. Contacting Prospecting Customer - Contacting prospects through different channels e.g. mobile phone, emails and social media. In charge of sending follow-up emails and scheduling demos.

3. Qualifying leads - Evaluate leads' interest in your product or service. They can determine if a lead meets the requirements to buy a company's product or service. It helps the sales team to decide where to allocate their resources. A score sheet may be devised using BANT (Budget-Authority-Need-Timeline)

4. Managing contact base - After creating marketing lists of targeted leads, a specialist in lead generation has to maintain and update CRM (especially after marketing campaigns, customer referrals, opt-outs, etc.). The aim is to keep the contact database accurate and relevant for the business. They also make sure the stored information is compliant with local regulations.

5. Improving processes - Lead generation experts are always on the lookout for ways to streamline the sales process at the top of the funnel. They contribute to developing the best outbound sales strategies and make suggestions as to the best sales prospecting software that helps them to perform their job better.

Skills

1. Communication - Can make an instant connection with prospects and get the needed information without it sounding like an interrogation. Lead generation experts also need to communicate with leaders and reps in your marketing and sales teams.

2. Sales knowledge - Your lead gen specialist is knowledgeable on how sales works, such as how the prospect completes various steps on the way to becoming a customer. Even if a person in this position only works at the top of the funnel, they need to know how you fit in with the rest of the team.

3. Tech savviness - Lead generation professionals need to understand their prospects' pain points and be able to explain how your product resolves them. Staying on top of the latest developments in a tech organization, helps lead specialists speak prospects' language as well as brainstorm ideas with internal teams.

4. Data-driven - Analytical skills are essential for every salesperson in the era of data-driven marketing. Lead expert's role involves understanding lead generation metrics, such as conversion rate, drop-off rate, or time required to convert a lead. It enables them to focus on the right leads and manage their time effectively.

5. Targeting and segmentation - Lead gen specialists must be able to determine whether a lead fits in with your ideal customer profile and the stage of the buyer's journey the lead is in. That knowledge facilitates lead nurturing and helps personalize communication to help qualify leads for the next stage.

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