Media Buyer

*Only shortlisted candidates will be contacted

*This role has a hybrid-set up, 3x/week on-site in our Ortigas office.

The
Media Buyer (Digital)

is responsible for the execution and optimization of media campaigns. This includes managing day-to-day tasks such as setting up campaigns, monitoring performance, and generating reports on results. 

They focus on achieving specific KPIs, making adjustments to improve performance, and ensuring the campaigns run smoothly. The role also involves staying updated on industry trends and collaborating with internal teams to ensure campaigns align with client goals.

DUTIES AND RESPONSIBILITIES:

1.) Campaign Implementation & Management

• Ensures the successful execution of performance marketing strategies with a focus on error-free implementation.
• Manages the end-to-end execution of campaigns across paid channels, ensuring that all campaign elements are implemented correctly.
• Monitors campaign delivery closely to ensure KPIs are met, making necessary adjustments based on performance.

2.) Tracking & Attribution

• Generates and implements UTM tags or tracking pixels on client websites or apps to track key metrics like impressions, clicks, and conversions.
• Ensures accurate conversion tracking, following standard procedures and guidelines.

3.) Data Analysis & Reporting

• Tracks, compiles, and reports on KPIs in collaboration with the analytics team to create regular performance reports.
• Identifies areas for improvement and optimization based on campaign data.
• Provides basic performance insights but may require guidance for deeper strategic recommendations.

4.) Quality Assurance

• Conducts quality checks to ensure implemented elements (assets, tracking, etc.) are functioning as expected.
• Resolves common issues related to ad functionality or ad rendering.
• Escalates more complex issues to senior team members for resolution.

5.) Ad Technology Management

• Regularly contributes to ongoing best practices and campaign processes.
• Stays updated on emerging media trends and technologies

6.) Billing Management

• Assist in verifying campaign details, budgets, and media placements, under guidance from the  senior buyer.
• Monitor billing deadlines and flag discrepancies; escalate issues to senior buyer for resolution.
• Follow up with vendors for timely invoice submissions.
• Provide basic billing info and assist with invoice tracking; report issues to the senior buyer for more complex resolutions.
• Audit campaign expenses and assist with securing approvals, ensuring all required documents are in place.
• Maintain accurate records and generate basic billing reports for senior buyer's review.
• Inform teams of potential delays, escalate unresolved issues to senior buyer, and ensure smooth process flow.

KEY COMPETENCIES AND SKILLS

We Are Looking For Someone Who:

• Proficient in paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc. with a strong focus on executing campaigns effectively.
• Has strong analytical skills and can analyze campaign data to identify trends and insights, with the ability to execute optimization strategies based on performance.
• Familiar with ad ops tools (Google Analytics, Google Tag Manager, etc.), ensuring accurate tracking and reporting of key metrics.
• Presents data and insights to internal teams, helping optimize campaigns but typically with less direct client-facing responsibility.
• Able to manage multiple projects simultaneously, ensuring deadlines are met and campaigns are executed on time.
• Works on executing tasks to meet client objectives, with some involvement in client communication but under the guidance of planners and senior team members
• Collaborates effectively within the team, ensuring smooth campaign execution and reporting.
• Can work remotely with a high level of productivity, ensuring efficient use of time and resources.
• Eager to learn and grow in the role, often seeking guidance from senior team members on more complex tasks.

REQUIRED QUALIFICATIONS

• At least 1 year of experience in media buying or related fields, with the ability to work in a collaborative team environment. Open to recent graduates with the right aptitude and eagerness to learn. A bachelor's degree in Marketing, Advertising, Communications, Statistics, or Business Administration is preferred.
• Experience working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Eager to learn, adaptable, and passionate about the advertising/media industry.
• Fluent in English, both written and verbal, with strong communication and presentation skills.
• Responsible for executing and optimizing campaigns, ensuring alignment with client objectives and KPIs.
• Tracks, reports, and analyzes campaign performance, identifying areas for optimization and improvement.
• Works closely with team members to implement strategies and optimizations, focusing on day-to-day campaign execution.
• Strong internet connection with clear audio output for efficient remote work.