Digital Marketing

JOB TITLE: Remote Digital Marketing & Website Specialist

STATUS: Part-time, 10 hours per week

SCHEDULE: 2 days per week, 5 hours each day - still negotiable with client

START DATE: ASAP

ROLE OVERVIEW

Our client is looking to hire a Digital Marketing & Website Specialist to manage, maintain, and proactively grow two websites. This individual will also support paid ads, SEO, landing pages, and design consistency. The assistant will work alongside the Australian team and gradually take over parts of the ad management as needed.

RESPONSIBILITIES

Website Maintenance & Optimisation

• Review two websites for errors, slow loading, outdated content.
• Update homepage layout based on current campaign or product focus.
• Fix filters, categories, collections in Shopify, making sure they reflect the current colours in stock. (This is automated with Stock2Shop - already set up)
• Upload and format new blog content monthly (we supply images and text, you put together in layout, optimise and publish).
• Ensure all new pages/posts follow on-page SEO best practices.
• Create/maintain landing pages for campaigns (e.g., , ).
• Run fortnightly keyword checks
• Suggest aesthetic/layout changes that improve UX and match/elevate the luxury brand feel.

SEO & Traffic Growth

• Research trending keywords (local + product-based) and optimize content/pages.
• Monitor backlink opportunities (e.g., directories, blogs, articles) and submit monthly.
• Track traffic sources weekly and suggest non-paid growth opportunities.
• Generate a small weekly SEO report with wins, errors, and suggested tasks.
• Check on Google My Business + Optimise with holiday dates and event updates, etc.

Design & Aesthetic Tasks

• Provide leadership and drive creative ideas that maintain and elevate the brand's front-facing luxury aesthetic.
• Ensure homepage design reflects current campaigns or product focus.
• Maintain and enforce high-level visual consistency across all web and ad touchpoints.
• Proactively suggest and implement improvements that align with leading local luxury competitor websites and improve the overall luxurious user experience (UX).
• Assist in optimisation for site speed and SEO.

Meta Ads (Collaborative with the client or takeover)

• Shadow an onshore staff initially for access handover to Meta Business Manager.
• Begin compiling creative assets and ad copy based on current focus areas.
• Assist in managing ad spend if/when transferred.
• Creating proven assets, meta ads that work ideally on phones vs desktops, taking initiative in creating ads that work for each and use the full screen for imagery on each device.

Brand-Driven Initiative Tasks

• Take initiative to push homepage/SEO/image/layout improvements without being prompted, specifically focusing on aesthetic improvements and conversion.
• Ask weekly: "How can I improve rankings, conversion, or design this week?"
• Suggest 1 new automation, funnel, or web idea monthly to improve sales or lead gen.

KEY QUALIFICATIONS

• Proven, hands-on management experience of both Shopify and WordPress websites (e.g., managing categories, filtering, theme customisation, plug-ins).
• Exceptional attention to aesthetic detail.
• Portfolio/examples demonstrating two points:
• Ability to manage and drive a luxurious, high-end brand aesthetic across digital platforms.
• Examples of experience in managing Shopify websites and Wordpress websites
• Proven experience executing on-page SEO, running keyword checks, and using Google My Business for local optimization.
• Demonstrated history of taking leadership and initiative to identify, suggest, and implement web/marketing aesthetic and technical improvements without prompting.
• Quick learner ready to take over or assist with Meta Ads setup and creative optimization.
• Proactive, fast, and highly aesthetically aware
• Tech savvy with SEO and UI/UX design awareness (luxury focus)
• Curious about growing web traffic and site rankings

Platform Skills:

• Shopify (Crucial)
• WordPress (Crucial)
• Canva or Figma (basic layout/design tasks)
• SEO tools
• Meta Ads