Senior Copywriter
2 days ago
About Ogilvy
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
About the RoleThe person in this position not only needs to use words as weapons, but also overcome the psychological defenses of target audiences, and provide integrated and creative solutions with art utilizing precise insight and logical thinking, guaranteeing the success of the Clients' marketing campaign. At the same time, senior copywriters should work with senior art directors to act as the main force of project execution, supervise team members, control human resources expenditures and time costs, and create work up to the Ogilvy standard.
What You'll DoClient Management
- Communicate with both account colleagues and Clients to gain a better understanding of Client needs and provide efficient creative solutions.
Strategy
- Maintain a good working relationship with planners and contribute creative ideas in developing communication strategies.
Creative Leadership
- Responsible for the projects undertaken with senior art directors.
- Has the ability to accurately understand creative briefings, and work with designers creatively in keeping with communication strategies.
- Responsible for the textual content of all productions based on the creative plan determined by the team.
- Write a creative concept that makes it easier for Clients to understand our solutions with vivid and insightful text, making it easier to accept it.
- Familiar with the project processes, collaborate perfectly with both internal and external teams, and promote the smooth progress of the work
- Maintain a strong intellectual curiosity, learn about emerging media and technology, and keep our ideas up to date.
- Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.
Leadership & People Management
- Set an example protecting Ogilvy's reputation.
- Stay motivated and constantly improve professional skills in creating work.
- Stay positive, regardless of success or failure.
- Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
- Build trust and respect with others, provide training opportunities to ensure others' development, and develop a team with professional ethics and effective performance.
- Take responsibility and keep commitments when facing huge challenges or mistakes.
- Abide by the WPP Code of Business Conduct.
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.
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