Senior Marketing Operations

'Marketing Planning and Budget Responsibility

• Design and execute quarterly marketing plan for Philippines aligned to Sales priorities covering all customer segments, focused partners and across Cisco portfolio of products

 Business partner for Country Manager and Segment Sales Leaders

 Management of country marketing budget and influencing Distributors' share of marketing budget (DDI) to execute demand generation programs with Cisco.

• Close liaison with local finance organization to ensure compliance to fiscal and legal requirements

Programs and Demand Generation

• Design, create and deliver comprehensive demand generation programs with local Sales Managers and Channel Manager

• Local activation of Cisco standardised customer journeys through digital marketing, events, webinars, sponsorships, telemarketing, case studies and sourcing of local vendors where necessary, etc.

• Own the strategy for executing Cisco signature events in the territory working with the ASEAN marketing and sales stakeholders.

• Execute local components of marketing campaigns including event activity digital campaigns, channel marketing, tradeshows, etc.

• Drive marketing campaigns to support lead generation for the Sales segment business

• Support the execution of digital and social initiatives by working with the ASEAN Digital Marketing team

• Track market trends, drive Cisco Brand Awareness and thought Leadership initiatives in partnership with PR/Comms team

 Responsible for amplification of key messages across all platforms including Digital and social

Partner Marketing

• Negotiate joint marketing agreements with Partners and Distributors.

• Establish clear understanding and mapping of distribution and reseller in the marketing eco-system as well drive partner marketing plans working with the PAMs to optimise the MVF

• Establish cadence and structure for partner marketing plans for existing partners

Marketing Operations

 Track return on investment through closed-looped marketing, digital tagging technologies and other tools. Be responsible for effective hand-off to subsequent stages of the sales & marketing funnel, ensuring a positive customer journey/experience

 Manage and ensure timely and comprehensive marketing leads follow-up/tracking and reporting

 Provide regular reporting and track against performance goals of all marketing activities

 Develop extensive debriefs, make recommendations, and implement improvements

• Participate in team meetings and other cross-functional processes

• Perform other related duties as assigned.

Strong ability to work cross-functionally and cross-regionally ability in a fast paced, high-energy environment

 Ability to both strategize and execute

 Proven ability to develop deep customer insights and to incorporate those insights in the development of innovative and impactful marketing strategies and initiatives.

 Exceptional communication skills, written and oral in Tagalog and English

 Ability to build relationships, influence partners and establish credibility with executives.

 Proficiency with data and analytics.

 Strong collaborative teaming and consensus building abilities as well as proficiency in cross-discipline cooperation.

 Strong drive for results, good judgment and comfort working with ambiguity.

 Negotiation's experience.

 Experience executing high-performing campaigns:

o Paid media, earned media and owned media

 and Eloqua user experience is an added advantage

Basic Qualifications

 8-10+ years of Marketing experience

 B.A. and MBA a plus

 Proficient in Tagalog and English

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.