marketing and communication officer

4 days ago

Santa Barbara, Philippines LIFEBANK-A RURAL BANK Full time ₱600,000 - ₱1,000,000 per year

The role

As a Marketing and Communication Officer at LIFEBANK-A RURAL BANK, you will play a crucial role in shaping the company's brand identity and driving effective communication strategies. Based in the vibrant city of Santa Barbara Iloilo, this full-time position offers an exciting opportunity to contribute to the growth and success of a dynamic organisation.

What you'll be doing

  1. Developing and implementing integrated marketing campaigns to raise brand awareness and promote the bank's products and services
  2. Creating engaging content for the company's digital and social media platforms, including website, blog, and social media channels
  3. Coordinating and managing press releases, media outreach, and public relations activities to enhance the bank's reputation and visibility
  4. Collaborating with cross-functional teams to ensure consistent branding and messaging across all marketing collateral and customer touchpoints
  5. Analysing and reporting on the effectiveness of marketing initiatives, using data-driven insights to optimise future campaigns
  6. Staying up-to-date with industry trends, best practices, and emerging marketing technologies to continuously improve the bank's communication strategies

What we're looking for

  1. Bachelor's degree in Marketing, Communications, or a related field
  2. Minimum 3 years of experience in a marketing or communication role, preferably in the banking or financial services industry
  3. Strong writing and content creation skills, with the ability to craft compelling and engaging messaging
  4. Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics
  5. Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams
  6. Creativity and strategic thinking to develop innovative marketing campaigns and initiatives
  7. Adaptability and problem-solving skills to navigate changing market conditions and customer needs

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