Marketing and Community Engagement Specialist

3 days ago

Mandaluyong City, National Capital Region, Philippines Renren Giantly Philippines Inc Full time ₱35,000 - ₱150,000 per year

The Marketing and Community Engagement Specialist will act as the voice of Moatable's trucking community by actively managing user engagement, gathering insights, and aligning community experiences with product development. This role bridges the gap between users and the product team through thoughtful communication, feedback collection, and innovative engagement initiatives. The ideal candidate possesses a marketing and sales background with strong community-building skills and a passion for customer-centric product growth.

Key Responsibilities:

  1. Community Management & Engagement

· Enhance and expand the trucker user community through active digital engagement across social and online platforms.

· Arrange focus groups, conduct user interviews, and facilitate online forums to gauge community sentiment.

· Foster relationships with truck driver instructors, trucking schools, and repair shop networks.

· Lead community-building campaigns that increase retention, loyalty, and satisfaction.

  1. Marketing & Digital Campaigns

· Design and execute marketing campaigns that promote product awareness, feature adoption, and engagement among truckers and partners.

· Create visual and written content (graphics, layouts, short-form videos, digital posts) for social media, email, and in-app communication.

· Utilize digital marketing tools and platforms (e.g., Canva, Figma, Adobe Suite, Meta Business, Google Ads) to boost campaign visibility and conversion.

· Monitor campaign performance and optimize content strategies based on analytics and engagement metrics

  1. Product Engagement & Insights

· Collect, consolidate, and report user feedback related to product usability, features, and bugs.

· Collaborate with Product and R&D teams to translate user needs into actionable product enhancements.

· Monitor trends in community feedback and behavior to identify opportunities for engagement and improvement.

  1. Communication & Outreach

· Execute targeted email, social, and SMS campaigns to drive product updates, feature adoption, or surveys.

· Respond to user concerns and suggestions promptly and professionally.

· Train external instructors or community partners on effective product use and engagement techniques.

  1. Project-Based & Ad Hoc Tasks

· Support strategic initiatives such as partnership programs, loyalty campaigns, and school outreach.

· Manage user engagement and marketing projects aligned with business goals and timelines.

· Provide on-ground and digital support for community events and special campaigns.

Qualifications:

Bachelor's degree in Marketing, Communications, Multimedia Arts, or any related field.

Minimum 2–3 years of experience in marketing, community engagement, or digital communications, preferably in tech, logistics, or SaaS industries.

Strong interpersonal and communication skills – able to speak with empathy, creativity, and clarity.

Hands-on experience in content creation, graphic design, and layout using digital tools such as Canva, Adobe Creative Suite, or Figma.

Knowledge in social media and digital marketing platforms (e.g., Meta Business Suite, Google Ads, Mailchimp, HubSpot, or similar).

Comfortable managing tasks independently, collaborating cross-functionally, and balancing multiple projects with agility

Knowledge in CRM, email marketing, survey tools, and user analytics preferred.

Creative, analytical, and data-driven mindset – able to translate insights into impactful campaigns and community initiatives.

Compensation Package: Php 35,000 basic plus incentive up to 150 USD

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