Marketing Specialist, Sr

 Senior Marketing Specialist

BCG X is the tech build & design unit of BCG. Turbocharging BCG"s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world"s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we"re creating the bold and disruptive products, services, and businesses of tomorrow 

 To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. 

As a Senior Marketing Specialist, you will be fully responsible for the preparation and execution of marketing projects in close collaboration with global BCG marketing and communications teams. This includes executing priority projects within BCGX's marketing agenda, such as content, social media, events, communications, and performance measurement/analytics. You will act as a trusted resource for the broader 'ONE Marketing' network, fostering the engagement, partnership, and activation of programming to deliver marketing priorities. This role requires strong knowledge of marketing tools and excellent organizational skills to drive end-to-end marketing campaigns for BCGX. You"ll be working side by side with BCGX Singapore's senior-most stakeholders, and teaming closely with our Managing Directors & Partners and the global BCG marketing teams. 

As a Senior Marketing Specialist, your responsibilities are: 

* Develop, plan and execute the marketing strategy for BCG X in APAC, elevating our position in the market as a leader: Support the development, coordination, and execution of marketing initiatives and campaigns across all internal and external channels that advance the company's mission, business and marketing priorities; Drive localization of global marketing efforts

 * Drive content creation across channels: Developing and executing marketing and internal-external communication materials; Provide coordination, writing, and editing support for marketing collateral and materials, across formats and channels 

* Support strategic priorities and special projects: Play a critical role in helping to build and drive local marketing initiatives, and digital strategies by leveraging our SATT partnerships, identifying potential new ones, and ensuring both operational and strategic excellence

 * Maintain and manage a library of marketing materials: Ensure marketing related materials are documented and put in place with constant iteration; Develop KPI frameworks to track, evaluate and report on campaign performance to inform future campaign optimization

 * Reach a CEO audience and chart the course for BCG X"s success in APAC

As a Senior Marketing Specialist, you will need/ have: 

* 8+ years of relevant experience, ideally in a digital, technology or professional services firm 

* Capabilities in digital, social media, thought leadership, and PR

 * Demonstrated ability to manage in a global and fast-paced environment 

* Ability to make independent decisions within existing guidelines, advising more junior team members and non-marketers

 * Skilled in developing, supporting, and executing successful marketing and communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms

 * Highly organized with keen attention to detail and ability to manage multiple projects, priorities, and deadlines in a fast-paced, dynamic environment. Strong planning and project management capabilities