Director of Paid Media

3 hours ago

Manila, National Capital Region, Philippines 2X Philippines Full time ₱100,000 - ₱150,000 per year

2X is redefining how marketing gets done through a scalable, flexible, and deeply embedded
Marketing as a Service (MaaS)
model. We partner with some of the world's leading B2B organizations to accelerate growth, improve operational efficiency, and drive measurable business outcomes. Our teams function as true extensions of our clients' marketing organizations — integrating strategy, execution, and data-driven decision making to create lasting impact.

As a Director of Paid Media
, you will lead the strategic direction and operational excellence of our paid media function across global markets. You'll oversee campaign strategy, performance, and innovation across channels such as LinkedIn, Google, Bing, Reddit, Twitter/X, and DSPs—ensuring every initiative aligns with client objectives and delivers measurable impact. You'll serve as both a strategic advisor and hands-on expert, guiding the team in Malaysia and the Philippines to elevate execution standards, adopt AI-driven efficiencies, and continuously improve through data-backed insights. As a leader, you'll foster a culture of collaboration, accountability, and professional growth—empowering your team to think critically, optimize performance, and drive business results with confidence and creativity.

Responsibilities:

  • Providing senior media strategy oversight to all campaign execution team members and strategists who are building client plans. Ensure media is properly planned to meet client objectives.
  • Troubleshooting client issues quickly to determine paid media issues, possible solutions, and recommendations on a path forward.
  • Auditing paid media performance across all channels (LinkedIn, Google, Bing, Reddit, Twitter/X, DSPs) and making optimization recommendations or noting insights for clients of what's occurring and why.
  • Developing and delivering team member training on paid media skills (in partnership with our training team), from rudimentary login and troubleshooting to cross-channel optimization theory.
  • Partnering with our Global Head of Growth Marketing, SEA Head of Growth Marketing, and US Head of Media on our paid media team's vision, training, needs, tools, and more.
  • Implement and manage a data-driven approach to media; leveraging analytics and data-backed insights to inform decision-making and optimize performance.
  • Work closely with our media vendors to ensure best pricing, beta test access, quick issue resolution, and overall good relationships, including: Google, Bing, Meta, LinkedIn, Twitter/X, Reddit, DSPs, ad spend tracker tools, and more.
  • Drive an AI-minded approach to process optimization and enhancement, eliminating humans in repetitive tasks and enabling quicker execution via AI. Make active recommendations to leadership on how to further advance our AI usage in paid media.

Qualities:

  • Accountable
    in driving deadlines, progress on projects, team training, and other initiatives.
  • Self-driven
    to lead an expertise across Malaysia and the Philippines staff in paid media, autonomously completing tasks with little or no direction.
  • Detail oriented
    to ensure accurate media spends, optimizations, training of team members who have gaps, and excellence in reviewing invoices.
  • Kind
    and
    authentic
    team leader who invests in employees, transparently shares feedback with care, and genuinely wants success for all involved clients and people.

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