
Marketing Specialist
6 days ago
Key Responsibilities:
Assist in the planning, execution, and monitoring of marketing campaigns across digital and traditional platforms.
Conduct market research to identify trends, customer needs, and competitor activities.
Create and manage engaging content for social media, email marketing, websites, and promotional materials.
Monitor campaign performance and prepare reports with insights and recommendations.
Coordinate with internal teams, external agencies, and vendors to ensure timely execution of marketing initiatives.
Support the development of brand positioning, product launches, and promotional activities.
Maintain and update the company's marketing database, including customer lists and campaign tracking.
Assist in organizing company events, trade shows, and other promotional activities.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
At least 1 year of experience in marketing or a related role.
Strong knowledge of digital marketing tools (Google Ads, SEO/SEM, social media, email marketing platforms).
Excellent communication, writing, and presentation skills.
Creative, detail-oriented, and able to manage multiple projects simultaneously.
Proficiency in Microsoft Office Suite and familiarity with design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
Key Competencies:
Strong analytical and problem-solving skills
Creativity and innovation
Team player with strong collaboration skills
Adaptability and willingness to learn
Results-driven and proactive mindset
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