Creative Lead – Paid Media

About Us

Love in Faith is a fast-growing e-commerce company creating faith-based apparel, accessories, and lifestyle products that inspire and connect. Alongside our booming direct-to-consumer business, we are expanding into wholesale partnerships, with products now featured in retail stores. With Paid Media fueling our growth, we are scaling our Creative/Paid Media team to deliver bold, innovative, and high-performing creative assets that drive revenue and brand impact.

The Opportunity

We are seeking a Creative Lead (Global Contractor) to oversee and manage our growing performance creative team. This role is both strategic and hands-on: you'll lead a team of 3 global creative contractors (2 static-focused, 1 video-focused) while also producing a high volume of creative assets yourself — with the ability to deliver 100+ static images per week by leveraging AI tools, design expertise, and performance-driven best practices.

This is a contract role, not an employment position. Engagement terms, hours, and deliverables will be defined in your contractor agreement.

Key Responsibilities

• Lead and manage a team of 3 global creative contractors (static image designers + video editor), providing direction, feedback, and creative guidance.
• Own the creative strategy and execution for Paid Media (Meta, TikTok, and other performance platforms).
• Personally design and deliver a high volume of static ads (100+ per week) using AI tools and design platforms.
• Drive creative testing and iteration cycles, partnering with the Paid Media team to optimize based on performance results.
• Use AI-forward tools (e.g., Motion AI, Make UGC, Midjourney, Runway) to scale creative output and innovate processes.
• Edit and enhance content with Photoshop, Illustrator, CapCut, Premiere Pro, and other tools.
• Develop frameworks, templates, and systems for efficient creative production across the team.
• Stay ahead of industry trends in paid social creative, direct response design, AI in marketing, and e-commerce growth.
• Report on creative performance, learnings, and roadmap to leadership.

Required Skills & Experience

• Proven track record as a Creative Lead / Performance Creative Strategist / Senior Designer in e-commerce, DTC, or retail brands.
• Strong portfolio of paid media creatives (static + video) demonstrating direct response impact.
• Hands-on design expertise with the ability to produce high-volume creative assets efficiently.
• Proficiency with Photoshop, Illustrator, CapCut, Premiere Pro, After Effects (or similar).
• Advanced experience with AI creative tools for both static and video output.
• Experience leading a creative team (direct management or mentorship of designers).
• Deep knowledge of performance marketing principles and what drives high CTR/ROAS in paid ads.
• Highly organized with the ability to manage workflows, set priorities, and hit deadlines across multiple contractors.

Nice-to-Have

• Background in faith-based or mission-driven branding.
• Familiarity with e-commerce apparel or lifestyle products.
• Experience working with global/remote creative teams.

Why Collaborate With Us

• Be the lead creative force behind a fast-growing, mission-driven e-commerce brand.
• Directly shape and scale a global creative team.
• Opportunity to lean into AI-forward creative strategy and stay at the cutting edge of performance marketing.
• Remote-first partnership with potential for long-term, ongoing collaboration.

Please answer the following questions:

1. Tell me about your experience leading creative teams for paid media campaigns in e-commerce or DTC. What impact did your leadership have?
2. Walk me through a few examples from your portfolio of paid ads (static or video) that performed well. What made them successful?
3. How do you manage producing a high volume of creatives (100+ static ads weekly) while ensuring quality and variety?
4. Share an example of how you've managed or mentored other designers/editors. How did you provide direction and keep projects on track?