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SEO Content Specialist
1 day ago
Title: SEO Content Specialist
Location: RemoteJob Type: Full Time, MarketingExperience Level: Mid-LevelJob Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.Conduct thorough keyword research and competitor analysis to identify content opportunities.Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.Collaborate with the marketing team to align content with overall marketing goals and initiatives.Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.Developing pillar pagesPreparing content briefsReviewing and analyzing client sites for areas that can be improved and optimizedTopic clusteringRegularly auditing and refreshing site pagesPreparing detailed strategy reportsIdentifying powerful keywords to drive the most valuable trafficWriting powerful calls-to-action to convert visitorsFilling websites and other content with effective keywordsWriting effective SEO content for blogs, websites and social media accountsAnalyzing keywords and SEO techniques used by competitorsKeeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelinesCompiling and presenting SEO guidelinesDevelop content to include keywords or phrases in order to increase traffic to website. Conduct outreach for the purposes of developing link building strategiesConduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.Qualifications:
Proven experience in creating SEO-driven content with a portfolio of published articles.Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).Strong research skills and attention to detail.Ability to analyze data and derive actionable insights for content strategy.Excellent writing and editing skills, with a knack for storytelling.