Live Engagement Associate
7 days ago
Job Summary:
We are seeking an enthusiastic and audience-focused Live Engagement Associate to manage real-time interaction and engagement during live sessions across digital platforms. This role is vital to creating a vibrant and interactive viewer experience that supports brand objectives, increases watch time, and boosts audience retention and participation.
Key Responsibilities:
- Interact with viewers during live sessions via chat, polls, comments, and Q&As to encourage participation
- Moderate live chat to ensure a positive, respectful, and brand-safe environment
- Support hosts, influencers, or presenters with live prompts, talking points, or real-time audience feedback
- Coordinate giveaways, shoutouts, and other live engagement strategies to boost viewership
- Track live audience sentiment and flag any issues or opportunities to the session lead in real-time
- Collaborate with marketing and content teams to align live engagement with campaign goals
- Prepare pre-session engagement plans and post-session reports on viewer activity, participation, and key engagement metrics
- Stay updated on platform features and trends in audience engagement across platforms like Instagram, YouTube, TikTok, Facebook, Zoom, etc.
- Assist in post-live content reuse (highlight clips, comment recaps, etc.) and community management follow-ups
Requirements:
- Bachelor's degree in Communications, Marketing, Media, or related field (or equivalent experience)
- 1–2 years of experience in social media, livestreaming, community management, or customer engagement
- Strong written and verbal communication skills, with the ability to connect with audiences authentically
- Confident in fast-paced, live environments with quick thinking and adaptability
- Familiarity with live session platforms (Instagram Live, YouTube Live, TikTok Live, Zoom, etc.)
- Excellent teamwork, organizational, and time-management skills
- Ability to analyze engagement data and derive actionable insights
Preferred Qualifications:
- Experience with influencer/live commerce events
- Multilingual abilities to engage diverse audience segments (if applicable)
- Basic knowledge of social media analytics tools and engagement tracking
- Creativity in planning audience participation strategies
Job Type: Full-time
Work Location: In person
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