Expert Media Buyer

JOB OVERVIEW
We are seeking a detail-oriented and data-driven Media Buyer to join our marketing team. This role will focus on creating, managing, and optimizing advertising campaigns across META platforms (Facebook and Instagram) to drive brand awareness, customer acquisition, and overall growth. The ideal candidate will have a strong understanding of social media advertising, analytics, and performance optimization.

ABOUT THE COMPANY
LEADFUSE is a results-driven marketing agency that specializes in supporting auto detailing businesses by generating high-quality leads and fostering sustainable growth. With a strong focus on performance, we successfully delivered over 59,000 leads and generated more than $1.46 million in revenue for our clients in 2024 alone.
What sets us apart is our targeted and data-backed approach. We guarantee tangible results—most clients begin receiving leads within the first week of launching their campaigns. By concentrating exclusively on the auto detailing industry, we provide tailored strategies that consistently deliver a 3–5x return on investment within the first 60 days for the vast majority (99%) of our clients.

RESPONSIBILITIES
Campaign Strategy & Planning:
Develop and execute comprehensive Facebook and Instagram ad campaigns based on marketing goals and target audiences.
Research and identify optimal ad formats, targeting strategies, and bidding structures for campaign success.
Collaborate with internal teams (design, content, analytics) to ensure creative assets and messaging align with campaign objectives.

Campaign Management & Optimization:
Manage day-to-day operations of Facebook and Instagram advertising campaigns across various ad objectives (e.g., traffic, conversions, lead generation, etc.).
Analyze campaign performance metrics such as CTR, CPC, ROAS, and CPA, and adjust strategies to optimize results.
Test ad copy, visuals, audiences, and bidding strategies to continually refine and improve campaigns.

Audience Targeting & Segmentation:
Develop and implement audience segmentation strategies to ensure ads are shown to the most relevant potential customers.
Utilize custom and lookalike audiences to maximize targeting effectiveness and ROI.
Use Meta's audience insights and analytics tools to enhance targeting and optimize campaign delivery.

Budget Management
Manage media spend across campaigns, ensuring the budget is used efficiently while achieving desired performance targets.
Monitor and report on the cost-effectiveness of campaigns, identifying areas for cost reduction and higher ROI.

Reporting & Analytics:
Create regular reports on campaign performance, trends, and key metrics for internal stakeholders.
Provide actionable insights and recommendations based on campaign data to optimize future strategies.

Stay Current with Trends:
Stay up-to-date with the latest trends, tools, and best practices in META advertising, including algorithm changes and new features.
Experiment with new features, formats, and techniques to continuously improve campaign performance.

QUALIFICATIONS
Experience:
Proven experience in managing Facebook and Instagram ad campaigns (preferably with a focus on eCommerce, lead generation, or direct-response campaigns).
A minimum of 1-2 years working in a digital marketing or media buying role.

Skills:
Expertise in Meta Ads Manager and other related tools (Facebook Ads Manager, Audience Insights, etc.).
Strong understanding of social media analytics and KPIs (CTR, CPC, ROAS, LTV, CPA, etc.).
Proficiency in data analysis and campaign optimization techniques.
Knowledge of A/B testing and performance tracking.

Traits:
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.
Highly organized with attention to detail and the ability to multitask.
Passionate about digital marketing and staying current with industry trends.

TOOLS & PLATFORMS
Meta Platform (expert-level use required)
Slack (daily internal and client communications)
Google Docs and Google Sheets (internal documentation and tracking)
Loom (for walkthrough videos and async updates)
Zoom (for onboarding calls and internal meetings)

WHY JOIN US?
Competitive Salary & Benefits: $8-12 per month depending on experience..
Collaborative Environment: Work with a creative, supportive team focused on growth.
Opportunities for Growth: As a fast-growing company, we offer opportunities for professional development and career advancement.
If you are passionate about social media advertising and want to take on new challenges in a dynamic environment, we'd love to hear from you

HOW TO APPLY?
To apply, use the subject line: "Expert Media Buyer | Your Name | Stage 1 Application"" then include a link to your resume/CV and a Loom video (3 minutes max) answering the following 3 questions…

Loom Instructions for Applicant:
1) Why do you want to work at LEADFUSE?
2) How do you approach campaign optimization when performance is not meeting expectations?
3) Can you describe a time when you successfully scaled a Facebook/Instagram ad campaign? What tactics or strategies did you use to ensure its success?