Marketing Communications Assistant25141411

Job Overview:

The Marketing Communications Assistant is a member of the marketing team and a supporting resource for the Sales & Marketing Department. Responsible for providing a broad range of communications and marketing support, the main duties and responsibilities include working collaboratively with different departments to create integrated marketing strategies. Coordinate communications projects with vendors, media and hotel executives for the development and production of event promotional materials, web site production and other collateral. Serve as internal liaison to the meetings department and other staff resources. Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Perform other reasonable job duties as requested by superiors.

DUTIES & RESPONSIBILITIES

Public Relations

• Promote the hotel through massive publicity via print, TV, radio and on-line
• Prepare news captions, launch activities, press-kits and presentations as appropriate
• Research and write news articles for publicity purposes and press releases for local, national and digital media
• Schedule press conference/interviews and media hotel familiarization tour
• Regularly write and monitor press releases
• Establish and maintain good working relationship with all types of media
• Consolidation of reports, proposals and publicity plan
• Update the "In the News" board and press clippings files and notify relevant staff of any relevant news in the press
• Manage the PR aspect of a potential crisis situation

Social Media

• Implement a social media strategy and campaigns
• Manage and maintains strong visibility in social networks via Facebook, twitter, blogs and other social media sites
• Maintain video library on YouTube channel
• Researches and identify individuals "of influence" and affinity within social media spaces and the blogosphere for further strategic cultivation; cultivate as appropriate (e.g., becoming a fan, friend, etc.; commenting on relevant blog posts, etc.), working in cooperation with other departments as appropriate.
• Engage in dialogue and monitors customer issues
• Monitors trends and encourages adoption of social media tools
• Searches for news/articles to post
• Write blog articles
• Uses social networking analysis tools
• Monitor internet for brand related topics of conversation
• Provide feedback to higher ups
• Promote social media within the organization

Ecommerce

• Create content for Global e-Newsletters and Electronic Direct Marketing
• Maintain and manage the content and Search Engine Optimization of the hotel site on a bi- weekly basis
• Update information on web directories, listing and relevant sites as directed by Marketing Director.
• Devise a digital advertising plan using relevant associate sites and banner advertising.
• Maintain visibility in Word press page

Photography and Film

• Arrange photography or filming of events for press and publicity purposes as required
• Assist with photo shoots for printed material and the web
• Assist with filming for web and other publicity

Marketing

• Organize regular mailings and text blasts to database
• Prepare exciting and creative proposals to attract new sponsors and tie-ups with other companies whenever needed
• Maintain and update database

Advertising

• Negotiate the best price, quality and placement of advertisement whenever needed
• Ensure for best location, airtime slots and magazine/newspaper page whenever needed
• Prepare media trade agreements in cases of ex-deal

Print and Production

• Assist with the production of print and publicity materials from brief stage to copy writing and proofing
• Sign off proofs when needed

Safety and Security

• Follow property specific procedures for handling emergency situations (e.g., evacuations, medical emergencies, natural disasters).
• Follow company and department safety and security policies and procedures to ensure a clean, safe, and secure environment.
• Identify and correct unsafe work procedures or conditions and/or report them to management and security/safety personnel.
• Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.
• Maintain awareness of undesirable persons on property premises.

Policies and Procedures

• Protect the privacy and security of guests and coworkers.
• Follow company and department policies and procedures.
• Maintain confidentiality of proprietary materials and information.
• Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
• Protect company tools, equipment, machines, or other assets in accordance with company policies and procedures.
• Perform other reasonable job duties as requested by Supervisors.

Guest Relations

• Thank guests with genuine appreciation and provide a fond farewell.
• Address guests' service needs in a professional, positive, and timely manner.
• Actively listen and respond positively to guest questions, concerns, and requests.
• Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
• Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
• Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
• Assist other employees to ensure proper coverage and prompt guest service.
• Provide assistance to individuals with disabilities, including assisting visually, hearing, or physically-impaired individuals within guidelines (e.g., escorting them when requested, using words to explain actions, writing directions on paper, moving objects out of the way, or offering access to Braille or TDD phones).

Working with Others

• Develop and maintain positive and productive working relationships with other employees and departments.
• Support all co-workers and treat them with dignity and respect.
• Partner with and assist others to promote an environment of teamwork and achieve common goals.
• Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
• Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.

Quality Assurance/Quality Improvement

• Comply with quality assurance expectations and standards.

Physical Tasks

• Enter and locate work-related information using computers and/or point of sale systems.
• Stand, sit, or walk for an extended period of time or for an entire work shift.
• Read and visually verify information in a variety of formats (e.g., small print).

Other

• Performs other duties as assigned to meet the business need