Current jobs related to Brand Associate – Awareness - Taytay, Calabarzon - KONU Food Products

Role Overview

The Brand Associate is responsible for driving brand visibility and consumer engagement by leading events, activations, and influencer-driven awareness campaigns both locally and globally. This role plays a key part in supporting product launches through standout concepts, strong on-ground activations, and strategic influencer partnerships.

Key Responsibilities:

Awareness Campaigns (Local & Global)

• Develop and manage influencer-driven awareness campaigns to strengthen KONU's brand presence.
• Recruit and onboard local influencers per campaign, ensuring brand-fit and authenticity.
• Coordinate with global influencer partners to maximize international awareness and reach.
• Track influencer performance (engagement, reach, conversion) and optimize campaigns for ROI.

Product Launch Support

• Collaborate with Brand and Design associates to develop activation concepts and campaign rollouts for new product launches.
• Recruit influencers aligned with the product's target market.
• Ensure campaign messaging is consistent across influencer content, events, and digital platforms.
• Execute launch events, retail activations, and sampling activities with influencer integration.

Event & Activation Management

• Plan and execute brand events, campus activations, and retail/consumer touchpoints.
• Manage budgets, timelines, and deliverables for seamless activation execution.
• Coordinate with internal teams (Design, Sales, Ops) and external vendors for smooth logistics.
• Supervise on-site branding, consumer experience, and influencer involvement during events.

Collaboration & Partnerships

• Build strong relationships with influencers, agencies, schools, retail partners, and event organizers.
• Collaborate with the Awareness/Conversion Brand Associate to ensure campaigns drive both brand equity and sales conversion.
• Work closely with the Design team to produce campaign collaterals, event visuals, and influencer kits.

Performance & Reporting

• Monitor campaign KPIs: reach, engagement, influencer ROI, event foot traffic, and consumer participation.
• Consolidate learnings into clear post-campaign and post-event reports with recommendations.
• Benchmark competitor influencer programs and activation strategies for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in influencer marketing, events, brand activations, or product launches.
• Strong understanding of social media platforms (TikTok, Instagram, YouTube) and influencer ecosystems.
• Excellent project management and organizational skills.
• Confident communicator, negotiator, and relationship-builder.
• Creative thinker with strong cultural awareness, especially among Gen Z audiences.
• Willingness to travel and work during evenings/weekends when campaigns or events require.

Core Competencies

• Campaign Strategy:
  Ability to design and execute influencer and activation campaigns that drive awareness globally and locally.
• Influencer Management:
  Skilled at identifying, recruiting, and managing influencers for brand alignment.
• Creative Execution:
  Can turn campaign ideas into engaging, on-ground or digital consumer experiences.
• Collaboration:
  Works effectively with internal and external partners to deliver seamless campaigns.
• Results-Orientation:
  Measures success through KPIs, ROI, and brand impact.