Senior Analyst, Data
1 week ago
Job Description
Seeking a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance.
Responsibilities
- Manage assigned client engagements and workloads
- Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
- Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
- Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
- Execute data visualization and dashboards in Tableau Fu
- nction as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
- Analyze collected data and present results, including hypothesis development
- Perform analytical "deep dives" as needed
- Monitor and provide optimizations recommendations for omnichannel campaigns
- Design and conduct A/B testing and make recommendations for optimization
- Ability to learn new techniques, concepts, and information quickly
Qualifications
- 2+ years working in a client-focused environment such as an ad agency or adjacent business
- Experience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc.
- Proven analytics background: ideally focused on campaign performance analytics. Big plus: demonstrated knowledge of A/B, MVT, and other forms of testing
- 2+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals. Experience with Tableau/Power BI (or similar tools, e.g., Spotfire a big plus)
- Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
- Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
- Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
- Working knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)
Additional Information
- Homebased
- T to Sat, 12am to 9am PH Time
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