Senior Analyst, Data

3 hours ago

Manila, National Capital Region, Philippines Outsourced Quality Assured Services Inc. (ISO Certified) Full time

Seeking a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance.

Responsibilities:

  • Manage assigned client engagements and workloads
  • Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
  • Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
  • Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
  • Execute data visualization and dashboards in Tableau Fu
  • nction as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approach
  • Analyze collected data and present results, including hypothesis development
  • Perform analytical "deep dives" as needed
  • Monitor and provide optimizations recommendations for omnichannel campaigns
  • Design and conduct A/B testing and make recommendations for optimization
  • Ability to learn new techniques, concepts, and information quickly

Qualifications:

  • 2+ years working in a client-focused environment such as an ad agency or adjacent business
  • Experience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc.
  • Proven analytics background: ideally focused on campaign performance analytics. Big plus: demonstrated knowledge of A/B, MVT, and other forms of testing
  • 2+ years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals. Experience with Tableau/Power BI (or similar tools, e.g., Spotfire a big plus)
  • Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
  • Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
  • Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
  • Working knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)

Additional Information:

  • Homebased
  • T to Sat, 12am to 9am PH Time

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