Paid Media Consultant

2 days ago


National Capital Region National Capital Region Manila Philippines Booth and Partners Full time ₱30,000 - ₱60,000 per year

Paid Media ConsultantReports to: Director, Performance MarketingDepartment: Growth Strategy / Paid MediaLocation: Remote About Cro MetricsCro Metrics is a growth optimization agency helping brands scale through experimentation,personalization, and full -funnel media strategy. We combine sharp analytics with boldcreative execution to deliver measurable impact for clients across industries includingeCommerce, fintech, nonprofit, SaaS, and more.We test ideas quickly, measure results precisely, and build marketing programs that growbrands intelligently and sustainably. OverviewWe're looking for a Paid Media Consultant who's analytical, detail -oriented, andfluent in the mechanics of Paid Social and Paid Search. You'll be hands -on with campaignbuilds, optimizations, and reporting — helping clients achieve performance goals throughwell -structured, data -informed media strategies.If you thrive in a fast -moving, collaborative environment where experimentation driveslearning and measurable results guide decision -making, you'll fit right in. Key Responsibilities Campaign Management & Optimization ● Build, manage, and optimize campaigns in Meta Ads Manager and Google Adsacross multiple clients. ● Support campaign setup, QA, and creative trafficking for new launches.● Monitor pacing, budgets, and KPIs daily to ensure campaigns stay on track andperform efficiently. ● Partner with Growth Strategists and Paid Media Managers to align targeting,messaging, and creative direction with client objectives. ● Execute testing plans (ad copy, audience, creative) to identify growth opportunitiesand improve performance.Analysis & Reporting ● Analyze campaign performance data to surface actionable insights and recommendoptimizations. ● Create clear, concise reports highlighting wins, learnings, and opportunities forimprovement. ● Conduct data pulls, spend checks, and competitive analysis to support planning andstrategy sessions.Cross -Functional Collaboration ● Work closely with the Growth Strategy and Data Analytics teams to ensureconsistent reporting and tracking across channels. ● Communicate findings and performance trends clearly to internal stakeholders andclient teams. Qualifications ● 2–4 years of direct experience managing campaigns in Meta Ads Manager andGoogle Ads. ● Working knowledge of campaign objectives, bidding strategies, and optimizationtechniques. ● Strong analytical mindset with comfort interpreting performance data and translatingit into recommendations. ● Excellent written and verbal communication skills. ● Proficiency in Google Workspace (Sheets, Slides, Drive); advanced Excel skills are aplus. ● Highly organized, proactive, and able to manage multiple accounts and deadlines ina fast -paced environment. ● Bachelor's degree in Marketing, Communications, or a related field preferred.Bonus Points ● Experience with LinkedIn Ads, Microsoft Ads, or other paid platforms. ● Familiarity with Google Ads Editor, automation tools, or bulk editing workflows. ● Background in CRO, A/B testing, or data visualization.What Success Looks Like ● Campaigns are launched accurately, paced effectively, and optimized continuouslyfor performance. ● Data -driven insights and clear communication help clients understand their resultsand opportunities. ● The Paid Media Consultant contributes meaningfully to Cro Metrics' mission ofhelping brands grow through experimentation and full -funnel media strategy.



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