Assistant Manager Marketing Communications

The Assistant Marketing & Communication Manager manages the execution of the organisation's branding and marketing efforts across traditional and new media platforms to create positive customer engagement. He/She enhances the property's brand reputation and brand image consistency across all marketing channels and liaises with key stakeholders to develop marketing strategies and plans, leveraging market research and analyses to identify marketing opportunities, target markets, and marketing channels. He will be required to plan marketing campaigns and manage the execution of marketing and media-related activities and events in the Philippines.

His responsibilities include developing campaign design concepts and ideas, marketing collaterals, and measures to engage customers. He manages public communications as well, monitoring and responding to online comments, developing press releases and media kits, and drafting responses to media queries. His role at the management level includes managing department budget forecast and utilization and evaluating new technology applications to engage customers.

Resourceful and innovative, he leverages data analytics and other forms of business intelligence to identify guest trends, market trends, and major events and activities to develop successful marketing, digital marketing, and public relations programmes and initiatives. He works in a fast-paced and dynamic environment where he can lead the development of appealing marketing and digital concepts to promote the property. Job ResponsibilitiesDevelop marketing strategies

Develop market research plans and review research findings to support the development of marketing strategies and plans

Review potential target markets for market segmentation

Propose marketing channels to reach target customers and market segments

Liaise with key stakeholders to develop marketing strategies and plans

Assist in developing, implementing, promoting, and publicizing programmes and/or special events designed to attract and meet the needs of markets targeted by the Sales and Marketing DepartmentManage brand equity

Develop strategies to enhance brand reputation and achieve positive brand equity

Oversee website and social media content updates and monitoring

Manage marketing campaigns and events

Develop design concepts and ideas for marketing campaigns across traditional and digital platforms

Develop marketing campaign plans aligned with brand and marketing strategies

Conceptualize marketing collaterals according to themes and review editorial content, design layout, and printing specifications

Monitor production and distribution of marketing materials

Manage execution of campaigns and media-related activities and events

Develop measures to enhance customer experience across all touchpoints

Identify areas for improvement in future campaigns

Manage marketing communications and public relations

Coordinate media presence of company personnel to boost awareness and prestige

Act as liaison with the press to answer inquiries and secure media coverage

Attend media events and anniversaries for maximum outreach

Maintain relationships with Airport Authority, Tourism Board, and Travel OfficesManage human resources, finance, reporting, and continuous improvement

Review marketing reports to monitor achievements

Support departmental budget forecasting

Manage financial budgets according to work plans

Evaluate new technology applications to innovate customer engagement

Explore potential sales and marketing partnerships regionallyOthersEnsure all marketing communications comply with data protection legislation

Perform any ad hoc duties as assigned

Location: Clark, Cebu, and Pasay