Senior SEO Specialist

*About Us*

SponsoredLinX (part of Disrupt Digital) is a leading digital marketing agency helping Australian and New Zealand businesses grow online through performance-driven Google Ads, SEO, and digital strategy. With nearly two decades of experience, we're expanding our high-performing SEO team by adding a Senior SEO Specialist who brings deep technical expertise, strong communication skills, and forward-thinking innovation.

*Role Overview*

The Senior SEO Specialist will lead end-to-end SEO strategy across a portfolio of diverse small-to-medium business clients. This role requires advanced SEO knowledge, cross-platform experience (WordPress, Shopify, Webflow, Wix, Squarespace, etc.), and the ability to leverage AI tools for efficiencies, optimisation, and insights.

You will own strategy, implementation, analysis, mentoring, and innovation — while also participating in client-facing meetings and actively contributing feedback to strengthen internal workflow processes.

*Key Responsibilities

Strategy & Execution*

• Develop and implement advanced SEO strategies tailored to each client's goals.

• Perform full technical SEO audits covering crawlability, indexing, Core Web Vitals, site speed, and structured data.

• Conduct in-depth keyword research, competitor analysis, and topic cluster building.

• Execute on-page and off-page optimisation aligned with current Google best practices.

*AI & Innovation*

• Use AI tools for keyword clustering, content briefs, meta optimisation, and predictive performance insights.

• Apply automation to reporting, research, and analysis to improve efficiency.

• Stay ahead of SEO developments in AI and SGE (Search Generative Experience) and integrate changes into client strategy.

*Cross-Platform Optimisation*

• Optimise websites across major CMS platforms — WordPress, Shopify, Webflow, Wix, Squarespace, and custom builds.

• Work with designers, developers, and content teams to ensure SEO best practices are embedded into new builds and updates.

*Performance Tracking & Reporting*

• Build and manage dashboards in GA4, GSC, Looker Studio, SEMrush, and Ahrefs.

• Report monthly on organic performance, insights, wins, and strategic opportunities.

• Translate complex data into simple, actionable recommendations for clients.

*Client Communication & Collaboration*

• Participate in client-facing meetings to explain strategy, performance, growth initiatives, and next steps.

• This role is heavily client-facing, with about 60% of time spent communicating directly with clients through meetings, reporting, and strategic guidance.

• Communicate clearly, professionally, and confidently with clients and internal teams.

• Build strong relationships through transparency, education, and proactive guidance.

*Leadership & Process Improvement*

• Mentor junior SEO specialists to improve knowledge, accuracy, and performance.

• Provide feedback and add value to internal processes, reporting structures, templates, and SEO systems.

• Identify gaps in current workflows and collaborate with leadership to refine and improve them.

*Required Skills & Experience*

• Minimum 5+ years of SEO experience

• Proven experience delivering measurable SEO results across multiple industries.

• Strong technical SEO abilities (HTML, CSS, JavaScript rendering, schema, canonicalisation).

• Deep understanding of E-E-A-T, algorithm updates, and ranking factors.

• Advanced experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio.

• Experience with multiple CMS platforms (WordPress, Shopify, Webflow, Wix, Squarespace, Magento) is a strong plus — but proficiency in at least 1–2 major platforms is required/preferred.

• Familiarity with AI SEO tools (ChatGPT, Surfer, Jasper, Clearscope, etc.).

• Excellent communication and presentation skills, with confidence in client-facing settings.

• Highly organised, analytical, and adaptable.

*Desirable*

• Experience working in a large-scale marketing agency, particularly one servicing small businesses at volume.

• Familiarity with local SEO and multi-location optimization.

• Experience with CRO, content marketing, and link-building frameworks.

• Knowledge of website migration and complex site architecture projects.

• Basic coding or front-end development understanding.

*What We Offer*

• Competitive salary based on experience + performance bonuses.

• Professional development, training, and career progression opportunities.

• Access to advanced SEO, analytics, and AI tools.

• Hybrid work flexibility with autonomy and trust.

• A supportive, growth-focused, and collaborative team environment.